Lots of Data: New Challenges

Lots of Data: New Challenges

Every day more and more consumer data becomes available from a variety of sources. And every day, marketers struggle to capture, integrate and understand how to make that data relevant and actionable. Marketers need to use their data intelligently in…

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Recent Posts

Lean in

Oct 03 2011 by
The marketing industry is experiencing this kind of change today. The shift to cross channel marketing is a huge curve for companies to go through. Those that have leaned into the curve are seeing huge success while those that have...

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Holiday email volume to increase 20% this season

You probably don’t need a crystal ball to know that this year, holiday email will grow. A lot. Experian Marketing Services’ CheetahMail predicts holiday email volume to increase up to 20 percent over last year. That’s a ton of email!...

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Reaching the “New American Consumer” during the holiday season

Sep 29 2011 by
One way marketers have responded to this new consumer behavior is evidenced by deeper discount offers being made within email campaigns throughout the holiday season. In email offers, 30% off is the new 20% off. Deeper discounts – of 50%...

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Mobile marketing trends

Sep 29 2011 by
With more than 80 million mobile internet users in the United States, retailers can really benefit from this communication channel. More and more companies are also offering their own phone apps so customers can search for product information and deals...

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Thinking of including unusual discounts in emails? It might be

If you’ve been keeping a close eye on email offer and subject line trends over the last year, you may have noticed that ‘odd’ or unusual offers, such as 14 percent or 56 percent off, have started to appear more....

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Stock up on blue paint: Smurfs are Halloween costume favorite

Sep 28 2011 by
In the lead-up to Halloween, Experian Hitwise data shows searches for variations of “costume” and “costumes” are up about 3% over 2010 (share of search 20 weeks before Halloween through five weeks before Halloween in 2011 vs. 2010). Moreover, as...

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Facebook: where we reach out when life happens

Sep 27 2011 by
For members of the “Facebook Generation”, Facebook has become the de facto conduit for communication when something important occurs in our lives. Yesterday, Mark Zuckerberg revealed further design upgrades at the annual f8 Conference, including “Timeline”, which will be a...

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Google+ opens the floodgates to all, market share rockets

Sep 26 2011 by
Google+ emerged as the third largest site in the Social Network and Forums category last Wednesday, a day after the site went from “invitation-only” to "open access" available to everyone. Opening access created a massive spike in market share of...

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2011 Fantasy Football visits are highest in 3 years

Sep 23 2011 by
The NFL lockout may have shortened the normal buildup to the NFL season, but once it ended online traffic to NFL-related sites saw a boost. As a result US visits to Fantasy Football sites increased 24% in August 2011 versus...

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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