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Rising costs impact direct mailers...

The USPS® announced on October 17th that it will increase stamp prices by 1 cent. Starting in early 2012, the cost of sending magazines, standard mail, first class letters and packages will also be rising. Along with the foreseeable postal rate increases in 2012, paper prices are also increasing....

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Experian CheetahMail authenticates with DKIM...

While many of us find McLovin’s attempt to skirt the local liquor store attendant with a fake ID in Superbad humorous, a ruse of your brand via email is absolutely no laughing matter. In a phishing attack, a Sender attempts to trick a recipient into divulging confidential information under...

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Apple and BlackBerry storm as failures cause embarrass...

Last week both Research In Motion (RIM) and Apple suffered some embarrassing PR thanks to errors in their network and software respectively. Millions of BlackBerry users were denied access to email, Internet and BlackBerry Messenger after a router failure at RIM’s network operations c...

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Correlating search and new auto purchases...

As the 2012 automotive models continue to roll out throughout 2011, consumers in the market for a new vehicle are increasingly searching online for automotive makes and models. Online users have increased their share of overall vehicle make and model searches by 37% for the 4 weeks sending October...

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What’s going on in holiday email…right now?...

Projections for this holiday season called for a 15%-20% increase in email overall volume, according to my last post. I’m happy to report that – so far, those projections are right on the mon...

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Are you optimizing the customer experience this holida...

With the holiday season fast approaching you need to make sure you are positioned to optimize the customer experience with an effective cross-channel approach. Consider these actions to enhance your holiday marketing...

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Clean your email database before the holiday rush...

According to Experian CheetahMail, the average email bounce rate is 2.6 percent. With Black Friday and Cyber Monday fast approaching, many marketers are rushing to put together email campaigns to drive consumer spending. While the offers and message are extremely important, they are meaningless if they do not reach...

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December and October busiest months for social media...

Social media continues to be one of the fastest growing industries online. Between September 2010 and September 2011 visits to Social Networks and Forums have increased by nearly 11% and, if you saw my Internet clock blog last month, social media accounts for nearly a quarter of all time...

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iPhone 5 rumors shaped search activity...

On October 4th 2011 Apple announced the addition of the iPhone 4S to its product line which will be available to customers on October 12th. This was likely to the dismay of web users who have been anxiously awaiting Apple to announce that it would be releasing the iPhone...

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