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iPhone 5 rumors shaped search activity...

On October 4th 2011 Apple announced the addition of the iPhone 4S to its product line which will be available to customers on October 12th. This was likely to the dismay of web users who have been anxiously awaiting Apple to announce that it would be releasing the iPhone...

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Dare to be different? Test first!...

So despite the findings included in my last blog post, (indicating that subject lines with uncommon discounts do not, on average, do as well as campaigns with traditional percentage discounts), you want to test them out for yourself? I don’t blame you! As marketers we all know that what...

Read More Dare to be different? Test first!
Time to fine-tune your holiday display ad campaigns...

A recent Coremetrics report predicts another record-breaking holiday season with 21 percent of online shoppers expected to spend more on the Web in 2011. But consumer spending trends and behaviors are constantly changing, Experian Digital Advertising has five tips you’ll need for the right strategy to optimize your media...

Read More Time to fine-tune your holiday display ad campaigns
Kindle Fire searches twice as big as iPad...

It was only a couple of months ago that I was blogging about the online battle between the iPad and Kindle. Back in August, iPad dominated the UK search market, with twice as much search volume as the Kindle....

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Lean in...

The marketing industry is experiencing this kind of change today. The shift to cross channel marketing is a huge curve for companies to go through. Those that have leaned into the curve are seeing huge success while those that have resisted the momentum are struggling to keep up....

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Holiday email volume to increase 20% this season...

You probably don’t need a crystal ball to know that this year, holiday email will grow. A lot. Experian Marketing Services’ CheetahMail predicts holiday email volume to increase up to 20 percent over last year. That’s a ton of email! We have seen volume increases of over 20% for...

Read More Holiday email volume to increase 20% this season
Reaching the “New American Consumer” during the holida...

One way marketers have responded to this new consumer behavior is evidenced by deeper discount offers being made within email campaigns throughout the holiday season. In email offers, 30% off is the new 20% off. Deeper discounts – of 50% or higher – also increased last year. This trend...

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Mobile marketing trends...

With more than 80 million mobile internet users in the United States, retailers can really benefit from this communication channel. More and more companies are also offering their own phone apps so customers can search for product information and deals on the...

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Thinking of including unusual discounts in emails? It ...

If you’ve been keeping a close eye on email offer and subject line trends over the last year, you may have noticed that ‘odd’ or unusual offers, such as 14 percent or 56 percent off, have started to appear more. The offers, such as ‘14% Off Limited Time Only!’,...

Read More Thinking of including unusual discounts in emails? It might be best to keep it simple