Demographic and Preferences of Coffee Drinkers in America

Posted on Dec 01 2009 by

Coffee in America Coffee plays such an integral part of every day life in America that it may be safe to say that coffee helps the United States go round. In fact, fully 60% of all U.S. households use either whole or ground coffee beans at home. Experian Simmons extensively reviewed the American coffee drinker […]

Coupons Boost Holiday Sales Revenue

Posted on Nov 23 2009 by

Two-thirds of U.S. Households Use Coupons Two-thirds of American households (67%) use coupons. And while the vast majority of households using coupons (87%) say they use them to save money, 30% also say that coupons are a way for them to try out new products. Newspapers are still the number one coupon source with 70% […]


Posted on Nov 23 2009 by

Managing email subscriber expectations during the holidays

Posted on Nov 18 2009 by

Thanksgiving Turkey Dinner Preparations

Posted on Nov 12 2009 by

New Segmentation Solution: Food Lifestyle Experian Simmons is providing its clients with a new and complimentary segmentation solution: Food Lifestyle. This segmentation divides the U.S. population into five consumer segments based on eating habits and attitudes about food. (For the definition of each segment, click here.) The Food Lifestyle segmentation solution will be available with […]


Posted on Nov 11 2009 by

iPhone Email Optimization: There’s a Best Practice for That

Posted on Nov 09 2009 by

To date, more than 21 million users have the ability to check their email on Apple’s iPhone, but how do these emails render? Here are some iPhone specific guidelines to consider the next time you’re designing an email with a mobile slant. With a comparatively larger screen than most other mobile devices, the viewable area […]

Cyber Monday Forecast 2009

Posted on Nov 03 2009 by

Candy Consumption of Kids and Households with Kids

Posted on Oct 31 2009 by

Trick-or-Treat With Halloween lurking around the corner, candy sales will surely rise. But before you purchase this year’s trick-or-treat supply, first read the report Experian Simmons put together regarding the candy consumption of American adults and children. The report will help you choose the candy to stock up on by identifying the brands kids like […]

Southwest Airlines’ Updated Email Program is a Winner

Posted on Oct 26 2009 by

I have been a fan of Southwest Airlines for years. They seem to truly want to please their customers and are always making changes to the way they work to make processes better. Some recent changes that they have made for the better include assigning a boarding range instead of everyone in the boarding group […]