Crate Barrel Takes Ratings Reviews Further

Posted on Sep 22 2009 by

Is Share-With-Your-Network Killing Forward-To-A-Friend?

Posted on Sep 15 2009 by

Share-with-your-network (SWYN) is a relatively new phenomenon in the email marketing space. SWYN includes links to social networking sites like Twitter, Facebook, MySpace, Digg etc. Some email pundits believe that SWYN is slowly but surely putting an end to forward-to-a-friend (FTAF) functionality in email. I personally don’t believe this is the case. What is clear […]

To Free or not to Free your Free Shipping Questions Answered

Posted on Sep 14 2009 by


Posted on Sep 09 2009 by

Omniture’s Chris Parkin: Web Analytics + Email = Relevance Delivered

Posted on Sep 01 2009 by

We’re honored to have a special guest blogger contributing to our site today: Chris Parkin from Omniture! Read on to hear Chris’ thoughts about the power of email and web analytics integrations. Email marketing continues to be a mainstay in online advertising, but a few trends are forcing marketers to be more disciplined in the […]


Posted on Aug 26 2009 by

Polaroid & Urban Outfitters: An Email to In-Store Photo Odyssey

Posted on Aug 24 2009 by

This past hursday I received an email from Urban Outfitters made me positively giddy with excitement. Much to my delight, the email explained that Urban Outfitters was promoting an exclusive partnership with The Impossible Project, a group dedicated to preserving the legacy of Polaroid film. Best of all, the email explained that the two entities’ […]

Watch Your Head!

Posted on Aug 21 2009 by

Email design starts from the top down. If you stop and think about it, it’s a logical statement – that’s how the email loads and is presented to the user. Therefore, what you want the user to see first should be placed at the top of the email to grab their attention and inspire interaction. […]

Yahoo adds behavioral attributes to anti spam reputation mix

Posted on Aug 18 2009 by

Multi brand families stay close knit

Posted on Aug 17 2009 by