What the Verizon/Yahoo merger means for digital marketing

What the Verizon/Yahoo merger means for digital marketing

Yesterday it was announced that Verizon will be purchasing Yahoo for $4.83 billion. This is a significant decrease in value from the 2008 Microsoft offer to purchase Yahoo for $45 billion and it could potentially have a wide-spread impact on the emai…

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Top five flash sales tips

Flash Sales are all the rage in email marketing right now — engaging customers more than most other types of sales and promotions. The number of daily deal companies continues to increase and traffic to Flash Sales websites increased more...

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Gone in 7 seconds

Sep 21 2011 by
Has all the money you spent on creative, creative strategy or even long-term business strategy paid off? Organizations who put the customer and usability first and the creative second are stealing market share and increasing their conversion rates. By understanding...

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Latest political polls track with online performance for presidential candidates

Sep 15 2011 by
As Rasmussen and NBC/ WSJ released polling data last week indicating that Rick Perry has pulled ahead of the GOP pack, the candidates’ websites showed similar performance. In the lead-up to Ms. Bachmann’s successful performance in the Ames Straw Poll...

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How to capture a wide range of customer data in

Sep 13 2011 by
The key to building multi-channel, multi-dimensional views of the customer is being fluent enough with the data structures of those channels to understand what the unique attributes are and how they can be related to a common perspective across silos.

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Are you attracting the right type of Facebook fans?

Sep 13 2011 by
Back in June I wrote a blog highlighting our research showing that each new Facebook fan generates on average 20 additional visits to a retailer’s website. However, as every retailer knows, not all website visits are equal. Most eCommerce ...

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If it ain’t broke, you’d better still fix it

Sep 09 2011 by
Most organizations today are still siloed by channel, and success is measured by how well a “channel” performs. A view of how the customer behaves across an organization and a robust understanding of consumer attitudes and preferences is often missing....

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Retail customer identification capture: time for a checkup!

Sep 06 2011 by
Given recent court decisions, marketers are reviewing and updating their processes to identify who their customers are. Are they in compliance with current laws and rulings? What will the next restriction be? Is it customer friendly? Should they stop asking...

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AllPosters.com emails have arrived

I’d like to share a short story about gmail, email, and deliverability success… Allposters.com (one of three Art.com brands) recently realized that a percentage (56%) of their Gmail subscribers were not receiving emails in their inbox. Working with their Email...

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Flight search infographic: New York accounts for 34% of U.S.

Sep 05 2011 by
Here at Hitwise we are always looking for new and interesting ways to visualise our data. Our research team in London have been particularly inspired by the work of David McCandleless and his brilliant book “Information is Beautiful”. With...

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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