Bon-Ton makes mobile marketing magic for the holidays

Bon-Ton makes mobile marketing magic for the holidays

Mobile marketing: a key driver of cross-channel interactions
Marketers hear all the time that mobile marketing should be a key component of their cross-channel engagement strategy. But every brand is different, and every brand has different customer…

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Recent Posts

Why should marketers fight email fraud?

Posted on May 23 2016 by
Email fraud costs companies around the world billions, and can destroy brand reputation. Learn how to work with security to...

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Predictive analytics: A return to fundamentals

Posted on May 19 2016 by
Focusing on predictive analytics requires returning to fundamentals to ensure that data is clean, technology is set, and marketing goals...

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Adding kinetic email to your email marketing strategy

Posted on May 17 2016 by
Kinetic email design can be a valuable tool to keep the user engaged with your email marketing programs.

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A crawl, walk, run approach to real-time decisioning

Posted on May 12 2016 by
Real-time decisioning relies on the right real-time data, and must be based on customer needs

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A new data management role: The Chief Data Officer

Posted on May 11 2016 by
Improve data insights and technical practices with a new data management role: The Chief Data Officer.

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Shifting the organization towards cross-channel marketing

Posted on May 05 2016 by
Spencer Kollas and special guest Sal Tripi of Publishers Clearing House discuss the top challenges for shifting towards cross-channel marketing...

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Developing a mobile app? Don’t forget about SMS

Posted on May 03 2016 by
Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience.

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Using addressable advertising to supercharge campaigns

Posted on Apr 28 2016 by
Addressable advertising can help you achieve higher return on marketing campaigns and a better customer experience.

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Personalized marketing: Beyond the first name

Posted on Apr 21 2016 by
Use these 4 personalized marketing strategies to create a one to one, unique customer experience and drive real business results.

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