4 charts that explain email marketing during holiday

4 charts that explain email marketing during holiday

As my colleague Jake and I were planning this blog post, we had a lengthy conversation about what we were going to focus on. If you’ve experienced even one holiday season as a digital marketer, you know there’s a ton of crucial decisions to be made a…

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Recent Posts

Black Friday anticipation builds

Nov 18 2011 by
Black Friday is almost upon us and the outlook is looking good for a positive start to the holiday season. The NRF predicts that 152 million people will shop over Black Friday weekend, up 10% from last year – a...

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More holiday email marketing cheer: tips to apply today

Nov 18 2011 by
As “Peak Week” approaches and retailers gear up for their most critical holiday shopping period – which Experian Marketing Services has identified as the Tuesday before Thanksgiving through Cyber Monday – smart marketers are refining their email strategies in real...

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Creating a contact data quality strategy that works

Nov 11 2011 by
Managing contact data quality is challenging. There are many different users who can access CRM systems and many different mediums through which information is being transported.

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Are your email subscribers making holiday purchases yet?

Experian Cheetahmail found as of this past weekend (November 5-6), open rates are higher than last holiday season, but clicks and transaction rates remain low. If you are anxious to ring those holiday conversions, read our blog post.

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Don’t leave “Peak Week” money on the table

Nov 07 2011 by
For the first seven years of studying online holiday shopping behavior, Experian Hitwise has been accurate in predicting the peak day for online traffic to retail sites. Here’s a look at what we’ve seen historically and what we’re predicting this...

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Make your holiday direct mail results brighter

Nov 04 2011 by
The holidays are the perfect time to be more aggressive in your customer prospecting and reactivation direct mail activities. Simple strategies can go a long way to making your holiday direct mail results brighter. Find out more in Mike Yapuncich's...

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Are you a good brand or a great brand?

Nov 01 2011 by
Today’s consumers are empowered more than ever. With the proliferation of new channels, the intersection of offline and online media and the convergence of data, social and multi-media technologies, consumers have nearly limitless options to interact with brands. Those consumers,...

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Personalization: trick or treat?

Oct 31 2011 by
The increasing amount and integration of personal data enables both fiendishly clever personalization and ghoulishly undesirable loss of privacy. Personalization is the behavior of a service changing based on personal information. Here are three rules for “good behaviors” that will...

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Affluent shoppers boost online retail traffic

Oct 28 2011 by
Holiday retail sales for 2011 are expected to increase 2.8% to $465.6 billion, according to the National Retail Federation, lower growth than the 5.2% increase in sales from the 2010 holiday season. Last year, the increase in visits to online...

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