Online Browsers Increasingly Shop at Wal-Mart

Posted on Jul 06 2010 by

According to a recent Media Post article, Amazon’s brand value has risen to $27.4 billion, a 359% increase since 2006. Experian Simmons DataStream confirms that over the past two and a half years, the average share of U.S. adults visiting in a typical month increased to 23% in 2010, up from 19% in 2008. […]

Everybody Loves Birthdays and Anniversaries

Posted on Jun 30 2010 by

I love my birthday. I admit it. I look forward to it every year. I like the cards I get from family and friends. I like the coupons I get from my local restaurant. I even like the birthday card I get from my dentist. Studies show that I am not alone. A new white […]

Mobile Providers Grapple for Market Share

Posted on Jun 29 2010 by

On June 15, 24/7 Wall St. published their “24/7 Wall St. Ten Brands That Will Disappear in 2011” a report in which they identified some interesting brands that they expect will either be gone by the end of 2011, or whose parent company will be sold or go into Chapter 11. One of the brands […]


Posted on Jun 28 2010 by

Email Gets Rough Around The Edges

Posted on Jun 25 2010 by

From a designer’s point of view, emails could be described in their broadest sense as a series of rectangles with content inside of them. Just think of your email template’s wireframe — it’s a series of black and white-filled rectangles, right? When you think of it, nearly everything designed for viewing on a screen follows […]

If email is a blank canvas then Twitter is a mirror

Posted on Jun 23 2010 by

Avoiding Data Append Mishaps

Posted on Jun 23 2010 by

Americans Are Increasingly Paying Off Credit Card Debt

Posted on Jun 22 2010 by

According to data released by Standard and Poor’s and Experian for S&P/Experian Consumer Credit Default Indices, “default rates nationally fell in May across the board.” Defaulting balances declined among all types of credit lines, including bank card loans, first and second mortgage default rates and auto loans. Further research from Experian Simmons DataStream underscores this […]

Give your Emails some personality

Posted on Jun 18 2010 by

Most Popular Subject Line Keywords

Posted on Jun 16 2010 by

I thought I’d quickly pass along a USA Today Snapshot featured data from none other than yours truly, Experian Marketing Services. Their chart lists the top 10 most popular subject-line keywords as pulled from our study, The 2010 digital marketer: Benchmark and trend report. Are there any keywords that surprise you? Are there any that […]