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Get the most from high transaction days this holiday s...

Shoppers are consuming more than turkey on Thanksgiving. Watch this video for trends we’ve been following and valuable insights for this holiday marketing s...

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Procrastinators gobble up Thanksgiving recipes...

Thanksgiving is only a few days away and aspiring chefs are hungrily searching online for holiday recipes. Searches for Thanksgiving and turkey recipes traditionally peak the week of Thanksgiving, indicating that recipe searchers procrastinate and wait until the last minute before planning their feast....

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Black Friday anticipation builds...

Black Friday is almost upon us and the outlook is looking good for a positive start to the holiday season. The NRF predicts that 152 million people will shop over Black Friday weekend, up 10% from last year – a conservative estimate based u...

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More holiday email marketing cheer: tips to apply toda...

As “Peak Week” approaches and retailers gear up for their most critical holiday shopping period – which Experian Marketing Services has identified as the Tuesday before Thanksgiving through Cyber Monday – smart marketers are refining their email strategies in real time....

Read More More holiday email marketing cheer: tips to apply today
Creating a contact data quality strategy that works...

Managing contact data quality is challenging. There are many different users who can access CRM systems and many different mediums through which information is being...

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Are your email subscribers making holiday purchases ye...

Experian Cheetahmail found as of this past weekend (November 5-6), open rates are higher than last holiday season, but clicks and transaction rates remain low. If you are anxious to ring those holiday conversions, read our blog...

Read More Are your email subscribers making holiday purchases yet?
Don’t leave “Peak Week” money on the table...

For the first seven years of studying online holiday shopping behavior, Experian Hitwise has been accurate in predicting the peak day for online traffic to retail sites. Here’s a look at what we’ve seen historically and what we’re predicting this year....

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Make your holiday direct mail results brighter...

The holidays are the perfect time to be more aggressive in your customer prospecting and reactivation direct mail activities. Simple strategies can go a long way to making your holiday direct mail results brighter. Find out more in Mike Yapuncich's...

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Are you a good brand or a great brand?...

Today’s consumers are empowered more than ever. With the proliferation of new channels, the intersection of offline and online media and the convergence of data, social and multi-media technologies, consumers have nearly limitless options to interact with brands. Those consumers, in turn, can share their brand experience with 500...

Read More Are you a good brand or a great brand?