Email Testing and Ice Cream Tasting

Posted on Apr 09 2009 by

Direct Response TV ads getting attention

Posted on Mar 26 2009 by

Craigslist Top Search Term Last Week

Posted on Mar 20 2009 by

For the first time in three years, searches for ‘craigslist’ surpassed ‘myspace,’ highlighting the increasing popularity of online classifieds during the economic downturn.U.S. searches on the term “craigslist” have increased 105 percent for the week ending March 14, 2009, compared with the same week last year. This is the first time that the query has […]

Blind item who changed their newsletter header

Posted on Mar 16 2009 by

Traits of Today’s College Basketball Fan

Posted on Mar 16 2009 by

Although the number of Americans watching March Madness (15%) ranks behind the NFL’s Super Bowl (38%) and MLB’s World Series (22%), the sport has quite a distinct following. Firstly, college basketball fans tend to be slightly older. In fact, Americans in the 18-24 year old age bracket are 4% less likely to be very or […]

Neglect and the Multi Channel Marketer

Posted on Mar 16 2009 by

Where to Urban Outfitters Knows the Way

Posted on Mar 03 2009 by

Single Opt-In Done Properly

Posted on Feb 20 2009 by

The question about whether double opt-in (confirmed consent) is an email best practice has been asked for the last 10 years. In Bill McCloskey’s recent ClickZ article he takes the strong position that double opt-in consent is no longer a best practice and should be discarded. In my view, McCloskey is correct – double opt-in […]

Google Maps Edges Closer To MapQuest

Posted on Feb 11 2009 by

A few weeks ago I thought I was onto something very hot. I was getting ready to announce that Google Maps had caught up to MapQuest in share of US Internet visits. I decided to wait a week to be sure things held. Since then, MapQuest has regained its lead and is widening the gap […]

Old school creative w Comedy Central

Posted on Feb 11 2009 by