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Are you a good brand or a great brand?...

Today’s consumers are empowered more than ever. With the proliferation of new channels, the intersection of offline and online media and the convergence of data, social and multi-media technologies, consumers have nearly limitless options to interact with brands. Those consumers, in turn, can share their brand experience with 500...

Read More Are you a good brand or a great brand?
Personalization: trick or treat?...

The increasing amount and integration of personal data enables both fiendishly clever personalization and ghoulishly undesirable loss of privacy. Personalization is the behavior of a service changing based on personal information. Here are three rules for “good behaviors” that will banish those eerie feelings of being fol...

Read More Personalization: trick or treat?
Affluent shoppers boost online retail traffic...

Holiday retail sales for 2011 are expected to increase 2.8% to $465.6 billion, according to the National Retail Federation, lower growth than the 5.2% increase in sales from the 2010 holiday season. Last year, the increase in visits to online retailers was higher than the overall lift in sales...

Read More Affluent shoppers boost online retail traffic
Adapting high-touch services to marketing...

A great brand will provide consumers with a customized experience across all channels. This requires a basis of integrated data that provides a complete view of the consumer and drives actionable marketing strategies and...

Read More Adapting high-touch services to marketing
The perfect holiday gift for online advertisers: stres...

The 2010 holiday season broke an all-time record, with online shoppers spending $32.6 billion with more than $1 billion of purchases made just on Cyber Monday. With this kind of volume in such a finite timeframe, online marketers will need to diligently plan ahead of time to prepare for...

Read More The perfect holiday gift for online advertisers: stress-free holiday marketing
Can tablets rescue retail?...

By next year, the market adoption of tablet devices in the US is expected to reach 13% of households. The tablet users are more affluent and tech-savy. It’s time for retailers to look at a bright spot in the numbers and read it as a sign of a bright...

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Can Netflix make an impact in the UK?...

Yesterday US video streaming and DVD rental site Netflix announced that it was going to have a second crack at conquering the UK market. The company has decided to focus solely on online video streaming this time around, in a move which will see it go head-to-head with LoveFilm.......

Read More Can Netflix make an impact in the UK?
Boomers batting cleanup in World Series viewership...

Compared to younger adult audiences, Baby Boomers are more likely to be watching the World Series coverage. Experian’s Mosaic USA finds the largest share of World Series viewers are heavily saturated with adults age 50 to 6...

Read More Boomers batting cleanup in World Series viewership
‘Tis the season for daily deals! Flash sales have more...

Experian CheetahMail research found Flash Sale and Daily Deal emails have more than doubled this season. Regardless of your industry, Flash Sales can be a great tool — for retailers to push more holiday inventory, for hotels to drive holiday vacation bookings in specific regions, for restaurants to drive...

Read More ‘Tis the season for daily deals! Flash sales have more than doubled thus far