Oct 31 2011 by Andy Roy
The increasing amount and integration of personal data enables both fiendishly clever personalization and ghoulishly undesirable loss of privacy. Personalization is the behavior of a service changing based on personal information. Here are three rules for “good behaviors” that will...
Oct 28 2011 by Heather Dougherty
Holiday retail sales for 2011 are expected to increase 2.8% to $465.6 billion, according to the National Retail Federation, lower growth than the 5.2% increase in sales from the 2010 holiday season. Last year, the increase in visits to online...
Oct 27 2011 by Marcus Tewksbury
A great brand will provide consumers with a customized experience across all channels. This requires a basis of integrated data that provides a complete view of the consumer and drives actionable marketing strategies and tactics.
Oct 27 2011 by Nadya Kohl
The 2010 holiday season broke an all-time record, with online shoppers spending $32.6 billion with more than $1 billion of purchases made just on Cyber Monday. With this kind of volume in such a finite timeframe, online marketers will need...
Oct 25 2011 by James Murray
Yesterday US video streaming and DVD rental site Netflix announced that it was going to have a second crack at conquering the UK market. The company has decided to focus solely on online video streaming this time around, in a...
Oct 24 2011 by Bill Schneider
Compared to younger adult audiences, Baby Boomers are more likely to be watching the World Series coverage. Experian’s Mosaic USA finds the largest share of World Series viewers are heavily saturated with adults age 50 to 65.
Oct 24 2011 by Experian CheetahMail Client Services
Experian CheetahMail research found Flash Sale and Daily Deal emails have more than doubled this season. Regardless of your industry, Flash Sales can be a great tool — for retailers to push more holiday inventory, for hotels to drive holiday...
Oct 19 2011 by Gina McDowell
Take full advantage of capturing in-store intelligence this season, measure the impact of your holiday communications on retail performance and realize its importance in overall marketing success.