What the Verizon/Yahoo merger means for digital marketing

What the Verizon/Yahoo merger means for digital marketing

Yesterday it was announced that Verizon will be purchasing Yahoo for $4.83 billion. This is a significant decrease in value from the 2008 Microsoft offer to purchase Yahoo for $45 billion and it could potentially have a wide-spread impact on the emai…

Read more
Recent Posts

Correlating search and new auto purchases

Oct 17 2011 by
As the 2012 automotive models continue to roll out throughout 2011, consumers in the market for a new vehicle are increasingly searching online for automotive makes and models. Online users have increased their share of overall vehicle make and model...

Read more ››

What’s going on in holiday email…right now?

Projections for this holiday season called for a 15%-20% increase in email overall volume, according to my last post. I’m happy to report that – so far, those projections are right on the money!

Read more ››

Are you optimizing the customer experience this holiday season?

Oct 13 2011 by
With the holiday season fast approaching you need to make sure you are positioned to optimize the customer experience with an effective cross-channel approach. Consider these actions to enhance your holiday marketing strategy.

Read more ››

Clean your email database before the holiday rush

Oct 11 2011 by
According to Experian CheetahMail, the average email bounce rate is 2.6 percent. With Black Friday and Cyber Monday fast approaching, many marketers are rushing to put together email campaigns to drive consumer spending. While the offers and message are extremely...

Read more ››

December and October busiest months for social media

Oct 11 2011 by
Social media continues to be one of the fastest growing industries online. Between September 2010 and September 2011 visits to Social Networks and Forums have increased by nearly 11% and, if you saw my Internet clock blog last month, social...

Read more ››

iPhone 5 rumors shaped search activity

Oct 07 2011 by
On October 4th 2011 Apple announced the addition of the iPhone 4S to its product line which will be available to customers on October 12th. This was likely to the dismay of web users who have been anxiously awaiting Apple...

Read more ››

Dare to be different? Test first!

So despite the findings included in my last blog post, (indicating that subject lines with uncommon discounts do not, on average, do as well as campaigns with traditional percentage discounts), you want to test them out for yourself? I don’t...

Read more ››

Time to fine-tune your holiday display ad campaigns

Oct 05 2011 by
A recent Coremetrics report predicts another record-breaking holiday season with 21 percent of online shoppers expected to spend more on the Web in 2011. But consumer spending trends and behaviors are constantly changing, Experian Digital Advertising has five tips you’ll...

Read more ››

Kindle Fire searches twice as big as iPad

Oct 04 2011 by
It was only a couple of months ago that I was blogging about the online battle between the iPad and Kindle. Back in August, iPad dominated the UK search market, with twice as much search volume as the Kindle.

Read more ››

About Marketing Forward

Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

Latest Tweets