What Is DMARC?

What Is DMARC?

DMARC, Domain-based Message Authentication, Reporting & Conformance, built upon two other protocols, SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail), is the latest and greatest in email authentication. Digital marketers know t…

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Adapting high-touch services to marketing

Oct 27 2011 by
A great brand will provide consumers with a customized experience across all channels. This requires a basis of integrated data that provides a complete view of the consumer and drives actionable marketing strategies and tactics.

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The perfect holiday gift for online advertisers: stress-free holiday marketing

Oct 27 2011 by
The 2010 holiday season broke an all-time record, with online shoppers spending $32.6 billion with more than $1 billion of purchases made just on Cyber Monday. With this kind of volume in such a finite timeframe, online marketers will need...

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Can tablets rescue retail?

Oct 25 2011 by
By next year, the market adoption of tablet devices in the US is expected to reach 13% of households. The tablet users are more affluent and tech-savy. It’s time for retailers to look at a bright spot in the numbers...

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Boomers batting cleanup in World Series viewership

Oct 24 2011 by
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Make the most of in-store visits this holiday season

Oct 19 2011 by
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Experian CheetahMail authenticates with DKIM

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While many of us find McLovin’s attempt to skirt the local liquor store attendant with a fake ID in Superbad humorous, a ruse of your brand via email is absolutely no laughing matter. In a phishing attack, a Sender attempts...

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