Best Practices for Cross-Promoting Sister Brands

Posted on Jul 29 2010 by

As marketers increasingly create niche brands or become consolidated within ‘parent’ companies, it may seem like the ideal opportunity to cross-promote products and services across ‘sister’ brands to reach prospective customers, expand subscriber lists and increase revenue. Unfortunately, sharing subscriber data across brands has the potential to negatively impact reputation, which can adversely influence inbox […]

Gift Reminders Increase Email List Sizes

Posted on Jul 28 2010 by

Like many seasonal or anniversary oriented retailers, FTD has a Gift Reminder program, which they do a great job of promoting. (Side note: The name “FTD” originally stood for “Florists’ Telegraph Delivery” when the company was founded in 1910. Then, in 1914, the name was updated to “Florists’ Transworld Delivery.” Who knew?) I recently purchased […]

Top Earners Doubt Their Financial Security

Posted on Jul 27 2010 by

News of Americans’ declining faith in the economic recovery has been widespread in the recent weeks, with unemployment concerns and dwindling stock returns contributing to an increasingly pessimistic sentiment. In fact, the Conference Board Consumer Confidence Index® fell to 52.9 in June 2010 from 62.7 in May 2010. Even high earners, those with personal annual […]

Lifecycle campaigns we can learn from

Posted on Jul 21 2010 by

2010 Economic Outlook Report

Posted on Jul 15 2010 by

Recovery from the Great Recession has continued to prove a challenge to marketers and understanding the various ways that consumers have been personally affected by the economic downturn is key to making the best of tough times. Experian Simmons helps marketers move forward with the development of the new Economic Outlook consumer segmentation system that […]

Credit Card Holders Optimistic About Financial Future

Posted on Jul 13 2010 by

In the June 22, 2010 Simmons DataStream post, we illustrated a consumer trend indicating that Americans are increasingly paying off credit card debt in full each month. This time around, we are taking a look at the percent of credit card holders who pay off their credit card balance in full according to their level […]

Cross Brand Marketing Can Be Tricky

Posted on Jul 07 2010 by

p>If I am a customer of a particular brand, it’s no secret that their sister brands might also try to market to me. This happens all the time in postal mail advertising (think of all the seemingly random catalogs you receive during the holidays), but is a bit trickier in the email marketing realm. I […]

Online Browsers Increasingly Shop at Wal-Mart

Posted on Jul 06 2010 by

According to a recent Media Post article, Amazon’s brand value has risen to $27.4 billion, a 359% increase since 2006. Experian Simmons DataStream confirms that over the past two and a half years, the average share of U.S. adults visiting in a typical month increased to 23% in 2010, up from 19% in 2008. […]

Everybody Loves Birthdays and Anniversaries

Posted on Jun 30 2010 by

I love my birthday. I admit it. I look forward to it every year. I like the cards I get from family and friends. I like the coupons I get from my local restaurant. I even like the birthday card I get from my dentist. Studies show that I am not alone. A new white […]

Mobile Providers Grapple for Market Share

Posted on Jun 29 2010 by

On June 15, 24/7 Wall St. published their “24/7 Wall St. Ten Brands That Will Disappear in 2011” a report in which they identified some interesting brands that they expect will either be gone by the end of 2011, or whose parent company will be sold or go into Chapter 11. One of the brands […]