Lots of Data: New Challenges

Lots of Data: New Challenges

Every day more and more consumer data becomes available from a variety of sources. And every day, marketers struggle to capture, integrate and understand how to make that data relevant and actionable. Marketers need to use their data intelligently in…

Read more
Recent Posts

Last minute tips for spreading the cheer with email this

As the push for last minute sales drove volumes higher, email volume surged 34 percent from Dec 21 to Dec 31 last year. Looking at trends for 2011 thus far, Experian CheetahMail is predicting this increase to be even higher....

Read more ››

Email marketers started the Cyber Monday celebration early

Cyber Monday is here!  Are you tired of hearing about it yet?  Well here is a new fun fact that indicates just how big of a deal this last Monday of the month truly is.

Read more ››

Retail traffic on Black Friday up 2%

Nov 26 2011 by
Total US visits to the top 500 Retail websites increased 2% on Black Friday as compared to 2010 and received more than 173 million US visits. Traffic has increased each day leading up to the Thanksgiving holiday and the total...

Read more ››

It’s the most wonderful time of the year

Nov 23 2011 by
The busy season is upon us! With more people shopping online for the holidays than ever before, it's time for e-commerce retailers to start ramping up their data quality efforts to make sure their direct mail, and at this time...

Read more ››

Shoppers know the Thanksgiving weekend means deals and discounts

Nov 23 2011 by
Over the past few years, shoppers have associated what we call “Peak Week”—the Tuesday before Thanksgiving through Cyber Monday—as a time for deals and discounts. What search trends have we been seeing this year?

Read more ››

Deeper email discounts are being offered more frequently this holiday

Through week 7 of this holiday season, the percentage of campaigns offering 10% and 20% have decreased, while those offering 30% and 50% off are on the rise in comparison to 2010, according to the latest analysis by Experian CheetahMail.

Read more ››

Get the most from high transaction days this holiday season

Nov 22 2011 by
Shoppers are consuming more than turkey on Thanksgiving. Watch this video for trends we’ve been following and valuable insights for this holiday marketing season.

Read more ››

Procrastinators gobble up Thanksgiving recipes

Nov 22 2011 by
Thanksgiving is only a few days away and aspiring chefs are hungrily searching online for holiday recipes. Searches for Thanksgiving and turkey recipes traditionally peak the week of Thanksgiving, indicating that recipe searchers procrastinate and wait until the last minute...

Read more ››

Black Friday anticipation builds

Nov 18 2011 by
Black Friday is almost upon us and the outlook is looking good for a positive start to the holiday season. The NRF predicts that 152 million people will shop over Black Friday weekend, up 10% from last year – a...

Read more ››

About Marketing Forward

Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

Latest Tweets