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It’s the most wonderful time of the year...

The busy season is upon us! With more people shopping online for the holidays than ever before, it's time for e-commerce retailers to start ramping up their data quality efforts to make sure their direct mail, and at this time of year more importantly, packages arrive on time. Online...

Read More It’s the most wonderful time of the year
Shoppers know the Thanksgiving weekend means deals and...

Over the past few years, shoppers have associated what we call “Peak Week”—the Tuesday before Thanksgiving through Cyber Monday—as a time for deals and discounts. What search trends have we been seeing this year?...

Read More Shoppers know the Thanksgiving weekend means deals and discounts
Deeper email discounts are being offered more frequent...

Through week 7 of this holiday season, the percentage of campaigns offering 10% and 20% have decreased, while those offering 30% and 50% off are on the rise in comparison to 2010, according to the latest analysis by Experian CheetahMail....

Read More Deeper email discounts are being offered more frequently this holiday season
Get the most from high transaction days this holiday s...

Shoppers are consuming more than turkey on Thanksgiving. Watch this video for trends we’ve been following and valuable insights for this holiday marketing s...

Read More Get the most from high transaction days this holiday season
Procrastinators gobble up Thanksgiving recipes...

Thanksgiving is only a few days away and aspiring chefs are hungrily searching online for holiday recipes. Searches for Thanksgiving and turkey recipes traditionally peak the week of Thanksgiving, indicating that recipe searchers procrastinate and wait until the last minute before planning their feast....

Read More Procrastinators gobble up Thanksgiving recipes
Black Friday anticipation builds...

Black Friday is almost upon us and the outlook is looking good for a positive start to the holiday season. The NRF predicts that 152 million people will shop over Black Friday weekend, up 10% from last year – a conservative estimate based u...

Read More Black Friday anticipation builds
More holiday email marketing cheer: tips to apply toda...

As “Peak Week” approaches and retailers gear up for their most critical holiday shopping period – which Experian Marketing Services has identified as the Tuesday before Thanksgiving through Cyber Monday – smart marketers are refining their email strategies in real time....

Read More More holiday email marketing cheer: tips to apply today
Creating a contact data quality strategy that works...

Managing contact data quality is challenging. There are many different users who can access CRM systems and many different mediums through which information is being...

Read More Creating a contact data quality strategy that works
Are your email subscribers making holiday purchases ye...

Experian Cheetahmail found as of this past weekend (November 5-6), open rates are higher than last holiday season, but clicks and transaction rates remain low. If you are anxious to ring those holiday conversions, read our blog...

Read More Are your email subscribers making holiday purchases yet?