Nov 11 2011 by Erin Haselkorn
Managing contact data quality is challenging. There are many different users who can access CRM systems and many different mediums through which information is being transported.
Nov 10 2011 by Experian CheetahMail Client Services
Experian Cheetahmail found as of this past weekend (November 5-6), open rates are higher than last holiday season, but clicks and transaction rates remain low. If you are anxious to ring those holiday conversions, read our blog post.
Nov 07 2011 by Matt Tatham
For the first seven years of studying online holiday shopping behavior, Experian Hitwise has been accurate in predicting the peak day for online traffic to retail sites. Here’s a look at what we’ve seen historically and what we’re predicting this...
Nov 04 2011 by Mike Yapuncich
The holidays are the perfect time to be more aggressive in your customer prospecting and reactivation direct mail activities. Simple strategies can go a long way to making your holiday direct mail results brighter. Find out more in Mike Yapuncich's...
Nov 01 2011 by Marcus Tewksbury
Today’s consumers are empowered more than ever. With the proliferation of new channels, the intersection of offline and online media and the convergence of data, social and multi-media technologies, consumers have nearly limitless options to interact with brands. Those consumers,...
Oct 31 2011 by Andy Roy
The increasing amount and integration of personal data enables both fiendishly clever personalization and ghoulishly undesirable loss of privacy. Personalization is the behavior of a service changing based on personal information. Here are three rules for “good behaviors” that will...
Oct 28 2011 by Heather Dougherty
Holiday retail sales for 2011 are expected to increase 2.8% to $465.6 billion, according to the National Retail Federation, lower growth than the 5.2% increase in sales from the 2010 holiday season. Last year, the increase in visits to online...
Oct 27 2011 by Marcus Tewksbury
A great brand will provide consumers with a customized experience across all channels. This requires a basis of integrated data that provides a complete view of the consumer and drives actionable marketing strategies and tactics.