Lots of Data: New Challenges

Lots of Data: New Challenges

Every day more and more consumer data becomes available from a variety of sources. And every day, marketers struggle to capture, integrate and understand how to make that data relevant and actionable. Marketers need to use their data intelligently in…

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Recent Posts

Sending email coupons this holiday season? Consumers look later in

The likelihood of consumers viewing, printing and redeeming a digital coupon at a brick-and-mortar store rises 19.6% if the coupons become accessible at 8 a.m. on Wednesday, according to a recent study by RevTrax, a partner of Experian CheetahMail that...

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RightTube LeftTube: The Political Leanings of TV Viewers

Dec 07 2011 by
With record ad spending predicted for the 2012 election, the rest of the nation will soon be bombarded with television ads “approved by” politicians from the left, right and the center of the political spectrum.

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3 digital marketing tips for the New Year

Dec 07 2011 by
Take this opportunity to review this year’s marketing programs to determine how to improve your future digital advertising spend.

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Layaway on Online Users’ Holiday Wishlist

Dec 06 2011 by
The holiday season is fast approaching and there are numerous commercials heavily promoting layaway as an option for consumers.

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Peak Week sees Email and Online channel growth

Dec 05 2011 by
With retailers extending deals even sooner during the Thanksgiving holiday week, Peak Week took on even greater importance as online stores saw tremendous success across online traffic and email transactional activity for Thanksgiving Day, Black Friday and Cyber Monday.

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Integrating email and display advertising: An Email Insider Summit Preview

Dec 02 2011 by
While marketers have historically used similar creative or targeting methodologies with email and display ad campaigns, few have truly integrated the two efforts in a seamless process.

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Retail traffic on Cyber Monday up 24%

Nov 30 2011 by
On Cyber Monday, November 28th, total US visits to the Top 500 Retail websites increased 24% on Cyber Monday as compared to 2010 with more than 170 million US visits. The day before Cyber Monday also showed significant growth over...

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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