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Video in Email – Why, When and How?...

It’s not too late to include video in your email campaigns this holiday season. Video in email gives marketers a chance to express their creativity while providing relevant and highly engaging content, but do you know how to optimize, or even execute on, this powerful tactic?...

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Retailers hoping to track holiday shopping footsteps f...

Retail establishments are seeking new ways to track their guests' movements from store to store. It was recently announced that two US malls – Promenade Temecula in Southern California and Short Pump Town Center in Richmond, Virginia, would experiment using customer cell phone signals to monitor their movements within...

Read More Retailers hoping to track holiday shopping footsteps forced to take a step back
Job Search Websites Visits Eclipse Unemployment Websit...

The U.S. Bureau of Labor Statistics recently reported that the US Unemployment rate just has dropped to 8.6%, the lowest rate since March 2009. Similarly, the market share of visits to state and informational websites about unemployment decreased 18% year over year while visits to job search websites are...

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Tips for shipping holiday packages and cards...

‘Tis the season for holiday packages and cards and with that in mind the U.S. Postal Service just released their tips for shipping packages this holiday season. We wanted to share some of those as you prepare for the holiday season. Some shipping basics they included were: Include both...

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Sending email coupons this holiday season? Consumers l...

The likelihood of consumers viewing, printing and redeeming a digital coupon at a brick-and-mortar store rises 19.6% if the coupons become accessible at 8 a.m. on Wednesday, according to a recent study by RevTrax, a partner of Experian CheetahMail that offers couponing features in CheetahMail client email programs....

Read More Sending email coupons this holiday season? Consumers look later in the week
RightTube LeftTube: The Political Leanings of TV Viewe...

With record ad spending predicted for the 2012 election, the rest of the nation will soon be bombarded with television ads “approved by” politicians from the left, right and the center of the political spe...

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3 digital marketing tips for the New Year...

Take this opportunity to review this year’s marketing programs to determine how to improve your future digital advertising s...

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Layaway on Online Users’ Holiday Wishlist...

The holiday season is fast approaching and there are numerous commercials heavily promoting layaway as an option for consumers....

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The USPS® is raising rates in 2012. What do...

Address validation has been the focus of direct marketers for quite some time. But as the cost of shipping continues to increase, the quality of address data becomes significant to businesses looking to reduce costs. The USPS® has announced that it will raise shipping rates by approximately 4.6%, effective...

Read More The USPS® is raising rates in 2012. What does it mean for your business?