4 charts that explain email marketing during holiday

4 charts that explain email marketing during holiday

As my colleague Jake and I were planning this blog post, we had a lengthy conversation about what we were going to focus on. If you’ve experienced even one holiday season as a digital marketer, you know there’s a ton of crucial decisions to be made a…

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Job Search Websites Visits Eclipse Unemployment Websites

Dec 08 2011 by
The U.S. Bureau of Labor Statistics recently reported that the US Unemployment rate just has dropped to 8.6%, the lowest rate since March 2009. Similarly, the market share of visits to state and informational websites about unemployment decreased 18% year...

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Sending email coupons this holiday season? Consumers look later in

The likelihood of consumers viewing, printing and redeeming a digital coupon at a brick-and-mortar store rises 19.6% if the coupons become accessible at 8 a.m. on Wednesday, according to a recent study by RevTrax, a partner of Experian CheetahMail that...

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RightTube LeftTube: The Political Leanings of TV Viewers

Dec 07 2011 by
With record ad spending predicted for the 2012 election, the rest of the nation will soon be bombarded with television ads “approved by” politicians from the left, right and the center of the political spectrum.

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3 digital marketing tips for the New Year

Dec 07 2011 by
Take this opportunity to review this year’s marketing programs to determine how to improve your future digital advertising spend.

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Layaway on Online Users’ Holiday Wishlist

Dec 06 2011 by
The holiday season is fast approaching and there are numerous commercials heavily promoting layaway as an option for consumers.

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Peak Week sees Email and Online channel growth

Dec 05 2011 by
With retailers extending deals even sooner during the Thanksgiving holiday week, Peak Week took on even greater importance as online stores saw tremendous success across online traffic and email transactional activity for Thanksgiving Day, Black Friday and Cyber Monday.

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Integrating email and display advertising: An Email Insider Summit Preview

Dec 02 2011 by
While marketers have historically used similar creative or targeting methodologies with email and display ad campaigns, few have truly integrated the two efforts in a seamless process.

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