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The USPS® is raising rates in 2012. What do...

Address validation has been the focus of direct marketers for quite some time. But as the cost of shipping continues to increase, the quality of address data becomes significant to businesses looking to reduce costs. The USPS® has announced that it will raise shipping rates by approximately 4.6%, effective...

Read More The USPS® is raising rates in 2012. What does it mean for your business?
Peak Week sees Email and Online channel growth...

With retailers extending deals even sooner during the Thanksgiving holiday week, Peak Week took on even greater importance as online stores saw tremendous success across online traffic and email transactional activity for Thanksgiving Day, Black Friday and Cyber...

Read More Peak Week sees Email and Online channel growth
Integrating email and display advertising: An Email In...

While marketers have historically used similar creative or targeting methodologies with email and display ad campaigns, few have truly integrated the two efforts in a seamless...

Read More Integrating email and display advertising: An Email Insider Summit Preview
Retail traffic on Cyber Monday up 24%...

On Cyber Monday, November 28th, total US visits to the Top 500 Retail websites increased 24% on Cyber Monday as compared to 2010 with more than 170 million US visits. The day before Cyber Monday also showed significant growth over last year with an increase of 14%....

Read More Retail traffic on Cyber Monday up 24%
Last minute tips for spreading the cheer with email th...

As the push for last minute sales drove volumes higher, email volume surged 34 percent from Dec 21 to Dec 31 last year. Looking at trends for 2011 thus far, Experian CheetahMail is predicting this increase to be even higher. As featured in a new white paper: The Happy...

Read More Last minute tips for spreading the cheer with email this year
Email marketers started the Cyber Monday celebration e...

Cyber Monday is here!  Are you tired of hearing about it yet?  Well here is a new fun fact that indicates just how big of a deal this last Monday of the month truly is....

Read More Email marketers started the Cyber Monday celebration early
Retail traffic on Black Friday up 2%...

Total US visits to the top 500 Retail websites increased 2% on Black Friday as compared to 2010 and received more than 173 million US visits. Traffic has increased each day leading up to the Thanksgiving holiday and the total visits dipped slightly (-1%) on Black Friday compared Thanksgiving...

Read More Retail traffic on Black Friday up 2%
It’s the most wonderful time of the year...

The busy season is upon us! With more people shopping online for the holidays than ever before, it's time for e-commerce retailers to start ramping up their data quality efforts to make sure their direct mail, and at this time of year more importantly, packages arrive on time. Online...

Read More It’s the most wonderful time of the year
Shoppers know the Thanksgiving weekend means deals and...

Over the past few years, shoppers have associated what we call “Peak Week”—the Tuesday before Thanksgiving through Cyber Monday—as a time for deals and discounts. What search trends have we been seeing this year?...

Read More Shoppers know the Thanksgiving weekend means deals and discounts