An Email Marketers perspective on promoting Twitter

Posted on Oct 05 2009 by

Shopping Preferences and Purchase Behaviors of NHL Fans

Posted on Oct 05 2009 by

Definition of an NHL and Non-NHL fan The behaviors and preferences of National Hockey League (NHL) and non-NHL fans are compared in this report. Below are the definitions of each consumer type: NHL fans are 18+ adults who are either “very”, “somewhat”, or “a little bit” interested in NHL Non-NHL fans are 18+ adults who […]

Whats on tap for email this holiday season

Posted on Sep 29 2009 by

Crate Barrel Takes Ratings Reviews Further

Posted on Sep 22 2009 by

Is Share-With-Your-Network Killing Forward-To-A-Friend?

Posted on Sep 15 2009 by

Share-with-your-network (SWYN) is a relatively new phenomenon in the email marketing space. SWYN includes links to social networking sites like Twitter, Facebook, MySpace, Digg etc. Some email pundits believe that SWYN is slowly but surely putting an end to forward-to-a-friend (FTAF) functionality in email. I personally don’t believe this is the case. What is clear […]

To Free or not to Free your Free Shipping Questions Answered

Posted on Sep 14 2009 by

unconventional-email-acquisition-takes-flight

Posted on Sep 09 2009 by

Omniture’s Chris Parkin: Web Analytics + Email = Relevance Delivered

Posted on Sep 01 2009 by

We’re honored to have a special guest blogger contributing to our site today: Chris Parkin from Omniture! Read on to hear Chris’ thoughts about the power of email and web analytics integrations. Email marketing continues to be a mainstay in online advertising, but a few trends are forcing marketers to be more disciplined in the […]

doing-what-is-right-actually-pays-off

Posted on Aug 26 2009 by

Polaroid & Urban Outfitters: An Email to In-Store Photo Odyssey

Posted on Aug 24 2009 by

This past hursday I received an email from Urban Outfitters made me positively giddy with excitement. Much to my delight, the email explained that Urban Outfitters was promoting an exclusive partnership with The Impossible Project, a group dedicated to preserving the legacy of Polaroid film. Best of all, the email explained that the two entities’ […]