4 charts that explain email marketing during holiday

4 charts that explain email marketing during holiday

As my colleague Jake and I were planning this blog post, we had a lengthy conversation about what we were going to focus on. If you’ve experienced even one holiday season as a digital marketer, you know there’s a ton of crucial decisions to be made a…

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2011 Holiday Season Email Snapshot

Analysts at Experian CheetahMail took a snapshot of the season to put the very busy (yet very rewarding) term into perspective, comparing it to the 2010 holidays.

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Connecting with customers in 2012: Picking the right platforms

Jan 04 2012 by
In 2012 the core mission of marketing remains the same as last year: to Connect with Customers. But much continues to shift. Media consumption is fragmented, so marketers must chase consumers across multiple channels utilizing campaigns that can be difficult...

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Happy New Year – Now let’s revisit 2011…

Jan 03 2012 by
We are asking marketers – specifically retailers – to take a look back at the Holiday selling season because there are a few steps to take in order to finish out strong and THEN start the new year off right.

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Hotmail gets tough on Graymail

Dec 22 2011 by
Hotmail has recently been in the news for improving their users’ Inbox experience, enhancing tools and improving their filters. More specifically, Hotmail is trying to combat “Graymail”  or all of the newsletters, offers, social network website emails, and other email...

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More emails are sent in the morning, yet more consumers

Similar to the 2010 holiday season, 78% of holiday email campaigns are being sent between midnight and noon (compared to 77% in 2010).  Is this the best time to send?

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Luxury Brand Report Studies New Online Trends

Dec 15 2011 by
Despite ongoing volatility in the stock market and global economies, consumers are once again paying for luxury items, even as some brands raise prices. Some 2011 forecasts indicate that global sales of luxury goods will grow 8% or more this...

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Reduce process friction to improve holiday marketing campaigns

Dec 14 2011 by
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Video in Email – Why, When and How?

It’s not too late to include video in your email campaigns this holiday season. Video in email gives marketers a chance to express their creativity while providing relevant and highly engaging content, but do you know how to optimize, or...

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Retailers hoping to track holiday shopping footsteps forced to take

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