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Embracing Marketing Innovation in 2012...

Each year, new technologies emerge, the media landscape evolves and consumers expect more from the products they buy and the media they consume. So marketers must innovate continuously by actively exploring, experimenting, evaluating and optimizing. My colleagues and I recently created the Experian Marketing Innovation Report 2012 to help...

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Multifaceted Messaging Required for Reaching Multigene...

Analysis of data from the 2010 census shows a significant increase in the proportion of households containing members from two or more adult generations. Baby boomer householders are particularly prone to multigenerational family living situations as they find themselves dealing with the demands of housing both an adult age...

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2011 Holiday Season Email Snapshot...

Analysts at Experian CheetahMail took a snapshot of the season to put the very busy (yet very rewarding) term into perspective, comparing it to the 2010 holidays....

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Connecting with customers in 2012: Picking the right p...

In 2012 the core mission of marketing remains the same as last year: to Connect with Customers. But much continues to shift. Media consumption is fragmented, so marketers must chase consumers across multiple channels utilizing campaigns that can be difficult to...

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Happy New Year – Now let’s revisit 2011…...

We are asking marketers – specifically retailers – to take a look back at the Holiday selling season because there are a few steps to take in order to finish out strong and THEN start the new year off right....

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Hotmail gets tough on Graymail...

Hotmail has recently been in the news for improving their users’ Inbox experience, enhancing tools and improving their filters. More specifically, Hotmail is trying to combat “Graymail”  or all of the newsletters, offers, social network website emails, and other email communications many sign up for and are no longer...

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More emails are sent in the morning, yet more consumer...

Similar to the 2010 holiday season, 78% of holiday email campaigns are being sent between midnight and noon (compared to 77% in 2010).  Is this the best time to send?...

Read More More emails are sent in the morning, yet more consumers respond in the afternoon
Luxury Brand Report Studies New Online Trends...

Despite ongoing volatility in the stock market and global economies, consumers are once again paying for luxury items, even as some brands raise prices. Some 2011 forecasts indicate that global sales of luxury goods will grow 8% or more this...

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Reduce process friction to improve holiday marketing c...

Incorporating a few simple activities can improve the shopping experience while reducing friction. Investments have been made in all channels to reach a target audience; finishing strong in the last mile will provide substantial returns on your marketing campaign...

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