What Is DMARC?

What Is DMARC?

DMARC, Domain-based Message Authentication, Reporting & Conformance, built upon two other protocols, SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail), is the latest and greatest in email authentication. Digital marketers know t…

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Recent Posts

Retail traffic on Cyber Monday up 24%

Nov 30 2011 by
On Cyber Monday, November 28th, total US visits to the Top 500 Retail websites increased 24% on Cyber Monday as compared to 2010 with more than 170 million US visits. The day before Cyber Monday also showed significant growth over...

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Last minute tips for spreading the cheer with email this

As the push for last minute sales drove volumes higher, email volume surged 34 percent from Dec 21 to Dec 31 last year. Looking at trends for 2011 thus far, Experian CheetahMail is predicting this increase to be even higher....

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Email marketers started the Cyber Monday celebration early

Cyber Monday is here!  Are you tired of hearing about it yet?  Well here is a new fun fact that indicates just how big of a deal this last Monday of the month truly is.

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Retail traffic on Black Friday up 2%

Nov 26 2011 by
Total US visits to the top 500 Retail websites increased 2% on Black Friday as compared to 2010 and received more than 173 million US visits. Traffic has increased each day leading up to the Thanksgiving holiday and the total...

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It’s the most wonderful time of the year

Nov 23 2011 by
The busy season is upon us! With more people shopping online for the holidays than ever before, it's time for e-commerce retailers to start ramping up their data quality efforts to make sure their direct mail, and at this time...

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Shoppers know the Thanksgiving weekend means deals and discounts

Nov 23 2011 by
Over the past few years, shoppers have associated what we call “Peak Week”—the Tuesday before Thanksgiving through Cyber Monday—as a time for deals and discounts. What search trends have we been seeing this year?

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Deeper email discounts are being offered more frequently this holiday

Through week 7 of this holiday season, the percentage of campaigns offering 10% and 20% have decreased, while those offering 30% and 50% off are on the rise in comparison to 2010, according to the latest analysis by Experian CheetahMail.

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Get the most from high transaction days this holiday season

Nov 22 2011 by
Shoppers are consuming more than turkey on Thanksgiving. Watch this video for trends we’ve been following and valuable insights for this holiday marketing season.

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Procrastinators gobble up Thanksgiving recipes

Nov 22 2011 by
Thanksgiving is only a few days away and aspiring chefs are hungrily searching online for holiday recipes. Searches for Thanksgiving and turkey recipes traditionally peak the week of Thanksgiving, indicating that recipe searchers procrastinate and wait until the last minute...

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