Latest Post

Loading...
Mitt Romney Winning the Facebook Race...

Despite the results of the Iowa caucus and South Carolina primary, if you look at Facebook, Mitt Romney is ahead by a huge margin. Total visits to the Facebook pages of the presidential candidates highlights the growth to Mitt Romney’s Facebook page over the past few weeks, visits have...

Read More Mitt Romney Winning the Facebook Race
Three ways to optimize email for mobile consumers...

Fifty-two percent of consumers access email via their smartphones. Given that this number is growing rapidly, and that most consumers are no longer willing to tolerate emails that don’t display properly on mobile devices, designing your emails to be "smarter" for mobile can go a long way....

Read More Three ways to optimize email for mobile consumers
What’s new in 2012 for data quality?...

Over the past few years, data quality has become more important and many reports show that trend will continue. Organizations use to focus on collecting an accurate mailing address in order to save costs and improve operational efficiencies around direct mail and catalog campaigns. Now, we see businesses validating...

Read More What’s new in 2012 for data quality?
Brady Jersey Or Belichick Hoodie – Which One Does Your...

It is important to understand that targeting and relevancy are not the same thing. With targeting, it’s easy enough to know that a certain group of people – say (speaking of relevancy), New England Patriots fans should be included in a sports apparel campaign....

Read More Brady Jersey Or Belichick Hoodie – Which One Does Your Customer Want?
Campaign Management Means Different Things To Differen...

A common way to view campaigns is a visual workflow that depicts the various stages, treatments or flights of messages in their relative order. More sophisticated tools enable for branching decisions whereby different audiences receive a different message based upon scoring, firmographic, behavioral response or other segmentation...

Read More Campaign Management Means Different Things To Different Marketers in 2012
A CheetahMail New Years’ Resolution: Giving Up Email A...

Ten years ago in December of 2001, I coordinated an initiative with many of the leading email service and data providers to agree upon “Best Practices for Email Append” under the auspices of the Association for Interactive Marketing (a former subsidiary of the DMA).   At the time, my thought...

Read More A CheetahMail New Years’ Resolution: Giving Up Email Append
Three steps to maintaining a clean email database...

Experian Marketing Services is compiling data, trends and benchmarks to share with marketers in the 2012 Digital Marketer. Below is a sneak peek into just some of the data quality tips you can expect from this valuable report. Successful delivery of an email to a specific consumer is just...

Read More Three steps to maintaining a clean email database
Will it be Lobster or Crab?...

AFC Championship Provides Opportunity to Compare New England vs. Baltimore It’s a matchup of contrasting styles – Tom Brady and the machine-like offense of the New England Patriots versus Ray Lewis and the virtually impenetrable defense of the Baltimore Ravens. These teams have been built and equipped to compete...

Read More Will it be Lobster or Crab?
Pinteresting Trend in Social Media...

The social media space continues to evolve. Pinterest, a site launched in March 2010 that describes itself as an online pinboard to organize and share things you love, recently emerged as one of the top 10 websites within the Hitwise Social Networking & Forums category. The invitation only site...

Read More Pinteresting Trend in Social Media