What the Verizon/Yahoo merger means for digital marketing

What the Verizon/Yahoo merger means for digital marketing

Yesterday it was announced that Verizon will be purchasing Yahoo for $4.83 billion. This is a significant decrease in value from the 2008 Microsoft offer to purchase Yahoo for $45 billion and it could potentially have a wide-spread impact on the emai…

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Recent Posts

Connecting with customers in 2012: Picking the right platforms

Jan 04 2012 by
In 2012 the core mission of marketing remains the same as last year: to Connect with Customers. But much continues to shift. Media consumption is fragmented, so marketers must chase consumers across multiple channels utilizing campaigns that can be difficult...

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Happy New Year – Now let’s revisit 2011…

Jan 03 2012 by
We are asking marketers – specifically retailers – to take a look back at the Holiday selling season because there are a few steps to take in order to finish out strong and THEN start the new year off right.

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Hotmail gets tough on Graymail

Dec 22 2011 by
Hotmail has recently been in the news for improving their users’ Inbox experience, enhancing tools and improving their filters. More specifically, Hotmail is trying to combat “Graymail”  or all of the newsletters, offers, social network website emails, and other email...

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More emails are sent in the morning, yet more consumers

Similar to the 2010 holiday season, 78% of holiday email campaigns are being sent between midnight and noon (compared to 77% in 2010).  Is this the best time to send?

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Luxury Brand Report Studies New Online Trends

Dec 15 2011 by
Despite ongoing volatility in the stock market and global economies, consumers are once again paying for luxury items, even as some brands raise prices. Some 2011 forecasts indicate that global sales of luxury goods will grow 8% or more this...

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Reduce process friction to improve holiday marketing campaigns

Dec 14 2011 by
Incorporating a few simple activities can improve the shopping experience while reducing friction. Investments have been made in all channels to reach a target audience; finishing strong in the last mile will provide substantial returns on your marketing campaign investments.

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Video in Email – Why, When and How?

It’s not too late to include video in your email campaigns this holiday season. Video in email gives marketers a chance to express their creativity while providing relevant and highly engaging content, but do you know how to optimize, or...

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Retailers hoping to track holiday shopping footsteps forced to take

Dec 08 2011 by
Retail establishments are seeking new ways to track their guests' movements from store to store. It was recently announced that two US malls – Promenade Temecula in Southern California and Short Pump Town Center in Richmond, Virginia, would experiment using...

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Job Search Websites Visits Eclipse Unemployment Websites

Dec 08 2011 by
The U.S. Bureau of Labor Statistics recently reported that the US Unemployment rate just has dropped to 8.6%, the lowest rate since March 2009. Similarly, the market share of visits to state and informational websites about unemployment decreased 18% year...

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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