Delivering on the customer's expectation of convenient and seamless mobile experiences can be a challenging task for marketers just starting to experiment with mobile campaigns.
Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school success.
Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own customers’ motivations, beliefs and desires.
We’re honored to have a special guest blogger contributing to our site today: Chris Parkin from Omniture! Read on to hear Chris’ thoughts about the power of email and web analytics integrations. Email marketing continues to be a mainstay in online advertising, but a few trends are forcing marketers to be more disciplined in the […]
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This past hursday I received an email from Urban Outfitters made me positively giddy with excitement. Much to my delight, the email explained that Urban Outfitters was promoting an exclusive partnership with The Impossible Project, a group dedicated to preserving the legacy of Polaroid film. Best of all, the email explained that the two entities’ […]
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Email design starts from the top down. If you stop and think about it, it’s a logical statement – that’s how the email loads and is presented to the user. Therefore, what you want the user to see first should be placed at the top of the email to grab their attention and inspire interaction. […]
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