Direct Response TV ads getting attention
Posted on Mar 26 2009 by Ellen Potapov
Scruff is in as men shave less
Whether a result of the cost of razor blades, the increasing popularity of Movember or a general trend in Hollywood to sport some scruff, facial hair hasn’t been this en vogue since the mid-70s.
Top 5 tips for email remarketing
Email expert Liz Gould provides best practices for integrating remarketing emails into your cross-channel program.
The $19 billion question: Who uses WhatsApp and why are they so important to Facebook?
Report shows 11% of smartphone owners are cutting out or less likely to embrace social media
Craigslist Top Search Term Last Week
Posted on Mar 20 2009 by Heather Dougherty
For the first time in three years, searches for ‘craigslist’ surpassed ‘myspace,’ highlighting the increasing popularity of online classifieds during the economic downturn.U.S. searches on the term “craigslist” have increased 105 percent for the week ending March 14, 2009, compared with the same week last year. This is the first time that the query has […]
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Traits of Today’s College Basketball Fan
Posted on Mar 16 2009 by Ellen Potapov
Although the number of Americans watching March Madness (15%) ranks behind the NFL’s Super Bowl (38%) and MLB’s World Series (22%), the sport has quite a distinct following. Firstly, college basketball fans tend to be slightly older. In fact, Americans in the 18-24 year old age bracket are 4% less likely to be very or […]
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Single Opt-In Done Properly
Posted on Feb 20 2009 by Experian CheetahMail Client Services
The question about whether double opt-in (confirmed consent) is an email best practice has been asked for the last 10 years. In Bill McCloskey’s recent ClickZ article he takes the strong position that double opt-in consent is no longer a best practice and should be discarded. In my view, McCloskey is correct – double opt-in […]
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Google Maps Edges Closer To MapQuest
Posted on Feb 11 2009 by Hitwise Research
A few weeks ago I thought I was onto something very hot. I was getting ready to announce that Google Maps had caught up to MapQuest in share of US Internet visits. I decided to wait a week to be sure things held. Since then, MapQuest has regained its lead and is widening the gap […]
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