To Free or not to Free your Free Shipping Questions Answered
Posted on Sep 14 2009 by Ellen Potapov
Mobile marketing: The extraordinary promise of the 5 inch screen
Delivering on the customer's expectation of convenient and seamless mobile experiences can be a challenging task for marketers just starting to experiment with mobile campaigns.
5 tips for back-to-school marketers
Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school success.
High-definition customer profiles: A ‘clapperboard’ for marketers
Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own customers’ motivations, beliefs and desires.
Omniture’s Chris Parkin: Web Analytics + Email = Relevance Delivered
Posted on Sep 01 2009 by Experian CheetahMail Client Services
We’re honored to have a special guest blogger contributing to our site today: Chris Parkin from Omniture! Read on to hear Chris’ thoughts about the power of email and web analytics integrations. Email marketing continues to be a mainstay in online advertising, but a few trends are forcing marketers to be more disciplined in the […]
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Polaroid & Urban Outfitters: An Email to In-Store Photo Odyssey
Posted on Aug 24 2009 by Experian CheetahMail Client Services
This past hursday I received an email from Urban Outfitters made me positively giddy with excitement. Much to my delight, the email explained that Urban Outfitters was promoting an exclusive partnership with The Impossible Project, a group dedicated to preserving the legacy of Polaroid film. Best of all, the email explained that the two entities’ […]
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Watch Your Head!
Posted on Aug 21 2009 by Experian CheetahMail Client Services
Email design starts from the top down. If you stop and think about it, it’s a logical statement – that’s how the email loads and is presented to the user. Therefore, what you want the user to see first should be placed at the top of the email to grab their attention and inspire interaction. […]
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