OlympicTM Sponsorship Benefits VISA®

Posted on Feb 16 2010 by

VISA’s sponsorship of the 2008 Beijing Summer Olympics had a solidly positive impact on the use of VISA debit cards. The use of VISA debit cards among viewers of the 2008 Beijing Summer Olympics broadcast on NBC increased by an average of 32% between July 14 and September 1, 2008. By contrast, the use of […]

Chinese New Year Sees Increase in Money Wires

Posted on Feb 09 2010 by

Monetary gifts are a common occurrence around the holidays and this holds true during new year celebrations as well. In 2009, the average increase of Asian Americans who sent money in and out of the U.S. in the month following the Chinese New Year was 21%. The 2009 Chinese New Year took place on January […]

Americans Who Purchase Electronics

Posted on Feb 09 2010 by

Today’s consumers are more connected to their electronic devices and gadgets than ever before. To provide insight on the demographic traits and behavioral tendencies of the consumers that purchase electronics in America, Experian Simmons analyzed relevant information from its 2009 National Consumer Study and New Media Study. Key findings include: Seventy-one percent of new TV […]

Multi-Media Engagement Study Findings

Posted on Feb 05 2010 by

The Simmons Multi-Media Engagement Study is a unique syndicated research program that measures – across multiple dimensions – the relationship between media vehicles and their audiences. This strategic tool provides measures of the cognitive and emotional engagement consumers have with major media properties, which includes broadcast, cable, and syndicated television, major magazines, and Internet sites. […]

Super Bowl® Fans More Likely to Drink Budweiser at Game Time

Posted on Feb 04 2010 by

In 2008, during the three weeks preceding the Super Bowl there was a 16% average increase in the percentage of Super Bowl fans who drank Budweiser. In 2009, that average increase was 25%, or nine percentage points higher. One factor that might have contributed to last year’s increase was the mass appeal of Budweiser’s Super […]

Email marketers lending a hand to Haiti

Posted on Feb 02 2010 by

Profile of African American Consumers

Posted on Feb 01 2010 by

African Americans represent 11% of the U.S. adult population and, as a group, constitute the nation’s largest racial minority market. African Americans are also more optimistic about their financial situation than the general population, and with good reason. According to the Selig Center for Economic Growth, African American buying power reached $913 billion in 2008, […]

A Primer On Email Subject Line Testing

Posted on Jan 29 2010 by

Subject line testing is not a new concept to email marketing or to this blog. However, it is an important key to email marketing success. Subject line testing is easy to do and offers concrete results, but is often neglected. Below is a typical inbox. Which subject lines best grab your attention? Which approach would […]

Does Anyone Pay Full Price Any Longer?

Posted on Jan 26 2010 by

On January 11, Mark Zandi, chief economist and co-founder of Moody’s Economy.com said at the National Retail Federation’s Annual Convention and Expo in New York that total U.S. retail sales will grow between 3 and 4% this year. Consumers’ increasing optimism about their financial situation and the future of the American economy could indeed spur […]

Slam Down a Cold Sprite

Posted on Jan 19 2010 by

The Sprite Slam Dunk Competition showcases some of the NBA’s best players, as they compete for the title of best dunker during the NBA All-Star Weekend. New York Knicks guard Nate Robinson won last year’s contest. Sprite was also a winner in its own right. During the two months following the 2009 Sprite Slam Dunk […]