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Acquire mobile subscribers with SMS love...

Valentine’s Day is almost upon us – and what better time to communicate with those customers you so adore. Actively promoting SMS initiatives through traditional media touch points, and incentivizing users to join can drastically increase the potential for subscriber acquisition....

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10 Key Statistics about Facebook...

As Facebook Inc. filed for its initial-public-offering last week, now is the perfect time to examine the website’s performance online and how its audience compares with that of other social networks. Given the expected $75 billion to $100 billion initial valuation, we’re all already aware of the magnitude of...

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A mobile nation: Over 9-in-10 adults, 3-in-4 teens and...

Fully 232 million Americans ages six and older count themselves among the ranks of mobile Americans today, up from 178,000 in 2007. According to Experian Simmons, cell phone ownership among adults in this country currently stands at 92%, up from 73% in 2007....

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Super Bowl Game Time, Recipes, and Celebrity Bets Sear...

The Super Bowl 46 showdown between the New York Giants and the New England Patriots is less than a week away and consumers are going online to seek out game day details, catch up on Super Bowl-related current events, plan parties and find merchandise. An analysis of the top...

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Super Bowl Ads: Scoring the Value...

The relevance and general merit of airing a Super Bowl spot is widely debated by marketing executives. Each advertiser calculates their own set of metrics and rules for justifying the cost of running a Super Bowl commercial....

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How Direct Mailers get the most from NCOALink®...

Most marketers think of NCOALink – national change of address data – from the USPS® as a commodity. It has been available for primarily changing addresses in one form or another since 1987. NCOALink can have significant positive results on a company’s bottom line depending on how it’s used.......

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How to target your audience like a politician...

Here’s an example of how we helped a government official in a local re-election campaign: Using Experian Marketing Services data, the official ran segmented TV ads in his local election area. The TV ad was tailored so that multiple ads with different messages were delivered to each of his...

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The Latest Obsession...

Given our environment of hyper-innovation, it’s hard not to become myopic focusing on what’s next and how to plan for it. In our world of fast-paced change, some of the biggest gains can be had by understanding constants versus variables, and the most important constant is the cus...

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A Super Bowl Grudge Match: Boston vs. New York...

Call this year’s Super Bowl between the Patriots and Giants a rematch or call it a grudge match. One thing we know for sure. When we match up the characteristics and behaviors of football fans and residents of Boston and New York, the two cities don’t share a lot...

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