defining-inactive-users-for-reputation-management
Posted on May 19 2010 by Ellen Potapov
Meet today’s 5 distinct mom segments
Understand the attitudes, behaviors, motivations and consumer preferences for the five distinct mom segments.
Champagne wishes and caviar dreams: Marketers plug into the lifestyles of the rich (and maybe famous)
Learn about the the people behind the popular Internet of Things trend
4 lessons on leadership from today’s leading female marketers
For an inside look at how female leaders can bring unique and effective influence into the boardroom, we invited four leading female marketers to speak on a panel at our 2014 Client Summit.
2010 LGBT Consumer Report
Posted on May 19 2010 by John Fetto
Same-sex marriage is a hot button topic no matter on which side of the issue you stand. But there can be no denying that same-sex couples are finding an expanding number of options in the U.S. and abroad should they decide to legally wed. The 2010 LGBT Consumer Report explores the household arrangements and behaviors […]
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Time to Start That To-Do List?
Posted on May 18 2010 by John Fetto
The number of U.S. consumers shopping at home improvement stores has decreased by six percentage points over the past two years. In January 2008, 62% of American adults had shopped at a home improvement store at least once in the previous four weeks. In January of this year, that number had fallen to a two […]
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Facebook Users Are Increasingly Mobile
Posted on May 11 2010 by John Fetto
Facebook’s upcoming location-based status update feature will likely be extremely relevant to its users. An increasing percentage of American adults are Facebook users who also access the Internet via their cell phones—a prime target audience for Facebook’s new mobile feature. As of March, 22 2010, 29% of the adult population were facebook.com visitors who also […]
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Online Video Use Doubles
Posted on May 04 2010 by John Fetto
In a typical week, 10% of all U.S. adults watch streaming content online such as videos, TV programs and movies. This percentage has doubled in just the last two years. Watching online streaming video is becoming ever more popular among adults of all ages. Nonetheless, 18-to-34 year-olds are the most likely to watch online streaming […]
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Stock and Bond Ownership Nears Pre-Recession Levels
Posted on Apr 27 2010 by John Fetto
During the previous two years, ownership of stocks and bonds among American adults has seen its share of ups and downs. In 2008 and much of 2009, ownership generally declined. But a year and a half after the onset of the economic recession, stock and bond ownership has begun to climb back to pre-recession levels. […]
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Twelve Email Marketing Must Haves, Part II
Posted on Apr 23 2010 by Jordan Lane
Email marketing is an ever evolving art. It morphs and changes from one hot topic — or “must have” — to the next. Below are twelve current hot topics in email marketing listed in no particular order. Any serious or casual email marketer should know what these are and should use as many as them as he or she can in their email marketing endeavors.
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Twelve Email Marketing Must Haves, Part I
Posted on Apr 22 2010 by Jordan Lane
Email marketing is an ever evolving art. It morphs and changes from one hot topic — or “must have” — to the next. Below are twelve current hot topics in email marketing listed in no particular order. Any serious or casual email marketer should know what these are and should use as many as them […]
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