Adding Value Wherever You Can
Posted on Oct 15 2009 by Ellen Potapov
Mobile marketing: The extraordinary promise of the 5 inch screen
Delivering on the customer's expectation of convenient and seamless mobile experiences can be a challenging task for marketers just starting to experiment with mobile campaigns.
5 tips for back-to-school marketers
Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school success.
High-definition customer profiles: A ‘clapperboard’ for marketers
Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own customers’ motivations, beliefs and desires.
How Teenage Girls Spend Their Money
Posted on Oct 15 2009 by John Fetto
How Teenage Girls Spend Their Money It’s football season and that means that millions of American teens, especially girls, will be daydreaming—and fretting—about putting together the perfect homecoming look. Experian Simmons examines the purchase behaviors of high school age girls and finds that 15 and 16 year-olds are the most likely to spend their allowance […]
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Shopping Preferences and Purchase Behaviors of NHL Fans
Posted on Oct 05 2009 by John Fetto
Definition of an NHL and Non-NHL fan The behaviors and preferences of National Hockey League (NHL) and non-NHL fans are compared in this report. Below are the definitions of each consumer type: NHL fans are 18+ adults who are either “very”, “somewhat”, or “a little bit” interested in NHL Non-NHL fans are 18+ adults who […]
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Is Share-With-Your-Network Killing Forward-To-A-Friend?
Posted on Sep 15 2009 by Jordan Lane
Share-with-your-network (SWYN) is a relatively new phenomenon in the email marketing space. SWYN includes links to social networking sites like Twitter, Facebook, MySpace, Digg etc. Some email pundits believe that SWYN is slowly but surely putting an end to forward-to-a-friend (FTAF) functionality in email. I personally don’t believe this is the case. What is clear […]
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