Lots of Data: New Challenges

Lots of Data: New Challenges

Every day more and more consumer data becomes available from a variety of sources. And every day, marketers struggle to capture, integrate and understand how to make that data relevant and actionable. Marketers need to use their data intelligently in…

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Recent Posts

“The Forgotten Man” Drives Online Art Frenzy

Feb 14 2012 by
Art doesn’t often create a stir online, but artist Jon McNaughton’s controversial piece “The Forgotten Man” has done just that. The Rachel Maddow Show used the painting, which depicts President Obama standing on the United States’ Constitution, for a caption...

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Jason Wu Collection Drives Visitors to Target.com

Feb 13 2012 by
Following mysterious tweets from @TargetStyle in early October, Target announced a partnership with fashion designer Jason Wu who became well-known after designing the 2009 Inaugural Ball gown for First Lady Michelle Obama. The official look book for was released online...

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Acquire mobile subscribers with SMS love

Valentine’s Day is almost upon us – and what better time to communicate with those customers you so adore. Actively promoting SMS initiatives through traditional media touch points, and incentivizing users to join can drastically increase the potential for subscriber...

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10 Key Statistics about Facebook

Feb 07 2012 by
As Facebook Inc. filed for its initial-public-offering last week, now is the perfect time to examine the website’s performance online and how its audience compares with that of other social networks. Given the expected $75 billion to $100 billion initial...

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A mobile nation: Over 9-in-10 adults, 3-in-4 teens and 1-in-4

Feb 07 2012 by
Fully 232 million Americans ages six and older count themselves among the ranks of mobile Americans today, up from 178,000 in 2007. According to Experian Simmons, cell phone ownership among adults in this country currently stands at 92%, up from...

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Super Bowl Ads: Scoring the Value

Feb 02 2012 by
The relevance and general merit of airing a Super Bowl spot is widely debated by marketing executives. Each advertiser calculates their own set of metrics and rules for justifying the cost of running a Super Bowl commercial.

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How Direct Mailers get the most from NCOALink®

Feb 02 2012 by
Most marketers think of NCOALink – national change of address data – from the USPS® as a commodity. It has been available for primarily changing addresses in one form or another since 1987. NCOALink can have significant positive results on...

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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