What’s new in 2012 for data quality?
Jan 25 2012 by Sebastien Gelas
What Is DMARC?
DMARC, Domain-based Message Authentication, Reporting & Conformance, built upon two other protocols, SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail), is the latest and greatest in email authentication. Digital marketers know t…
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Brady Jersey Or Belichick Hoodie – Which One Does Your
Jan 24 2012 by Marcus Tewksbury
It is important to understand that targeting and relevancy are not the same thing. With targeting, it’s easy enough to know that a certain group of people – say (speaking of relevancy), New England Patriots fans should be included in...
Campaign Management Means Different Things To Different Marketers in 2012
Jan 19 2012 by Marcus Tewksbury
A common way to view campaigns is a visual workflow that depicts the various stages, treatments or flights of messages in their relative order. More sophisticated tools enable for branching decisions whereby different audiences receive a different message based upon...
A CheetahMail New Years’ Resolution: Giving Up Email Append
Jan 18 2012 by Ben Isaacson
Ten years ago in December of 2001, I coordinated an initiative with many of the leading email service and data providers to agree upon “Best Practices for Email Append” under the auspices of the Association for Interactive Marketing (a former...
Multifaceted Messaging Required for Reaching Multigenerational Households
Jan 11 2012 by Bill Schneider
Analysis of data from the 2010 census shows a significant increase in the proportion of households containing members from two or more adult generations. Baby boomer householders are particularly prone to multigenerational family living situations as they find themselves dealing...
