What the Verizon/Yahoo merger means for digital marketing

What the Verizon/Yahoo merger means for digital marketing

Yesterday it was announced that Verizon will be purchasing Yahoo for $4.83 billion. This is a significant decrease in value from the 2008 Microsoft offer to purchase Yahoo for $45 billion and it could potentially have a wide-spread impact on the emai…

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Recent Posts

How to target your audience like a politician

Feb 01 2012 by
Here’s an example of how we helped a government official in a local re-election campaign: Using Experian Marketing Services data, the official ran segmented TV ads in his local election area. The TV ad was tailored so that multiple ads...

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The Latest Obsession

Feb 01 2012 by
Given our environment of hyper-innovation, it’s hard not to become myopic focusing on what’s next and how to plan for it. In our world of fast-paced change, some of the biggest gains can be had by understanding constants versus variables,...

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Marketing Innovation Report 2012: Mobile Apps Gaining

Jan 31 2012 by
It took TV a couple of decades to reach 50M viewers, Facebook a couple of years to reach 700M, but only nine months for the apps marketplace to reach 1B downloads. As the fastest-adopted channel, mobile has to be on...

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Mitt Romney Winning the Facebook Race

Jan 27 2012 by
Despite the results of the Iowa caucus and South Carolina primary, if you look at Facebook, Mitt Romney is ahead by a huge margin. Total visits to the Facebook pages of the presidential candidates highlights the growth to Mitt Romney’s...

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Three ways to optimize email for mobile consumers

Fifty-two percent of consumers access email via their smartphones. Given that this number is growing rapidly, and that most consumers are no longer willing to tolerate emails that don’t display properly on mobile devices, designing your emails to be "smarter"...

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