Facebook Reaches Top Ranking in US

Posted on Mar 05 2010 by

Facebook reached an important milestone for the week ending March 13, 2010 and surpassed Google in the US to become the most visited website for the week. Facebook.com recently reached the #1 ranking on Christmas Eve, Christmas Day, and New Year’s Day as well as the weekend of March 6th and 7th. The market share […]

Unsolicited commercial email is still spam

Posted on Mar 03 2010 by

Moët & Chandon® Toast to Academy Awards® Sponsorship

Posted on Mar 02 2010 by

As the celebritites walk the red carpet this weekend at the 82nd Academy Awards, producers of Moët & Chandon champagne are hoping viewers at home will associate the glamorous lifestyle of the Hollywood elite with their product, which is the exclusive champagne of the Academy Awards. This is not the first year that Moët & […]

2010 American Mobile Consumer Report

Posted on Feb 28 2010 by

10 questions to ask yourself this privacy day

Posted on Feb 28 2010 by

re-email-demographic-forms-too-intrusive

Posted on Feb 25 2010 by

Our “2010 Digital Marketer” Shows Who’s Boss (Hint: It’s You)

Posted on Feb 23 2010 by

Today, Experian Marketing Services is proud to release our latest report, the 2010 Digital marketer: Benchmark and trend report. Looking at the data contained within the report, there is certainly a lot of information for email marketers to chew on. For our loyal readers, I thought I’d add some of my thoughts on the report […]

OlympicTM Audience Rewards Sports Sponsors

Posted on Feb 22 2010 by

The percent of U.S. adults who are likely to buy products from companies that sponsor sports teams and sports events increased among the NBC viewers of the 2008 Summer Olympics. In mid-June 2008, the percent of those who watched the Summer Olympics on NBC who were likely to buy products from sports sponsors was 13%. […]

presidents-day-presidents-day-who-knows

Posted on Feb 22 2010 by

2010 American Movie-Goer Consumer Report

Posted on Feb 20 2010 by

With the 82nd Academy Awards® just around the corner and only days before final voting ballots are due back to accounting firm PricewaterhouseCoopers, Experian Simmons is taking a close look at the American movie-going population. In any given month, over 56 million adults (26% of the adult population) make a trip to the cinema to […]