Acquisition Triumphs a First Hand Account

Posted on Jun 18 2009 by

CAN-SPAM: Just the facts

Posted on Jun 12 2009 by

“Like almost everyone who uses e-mail, I receive a ton of spam every day. Much of it offers to help me get out of debt or get rich quick. It would be funny if it weren’t so exciting.” – Bill Gates on spam Every so often it is prudent to take a refresher on fundamental […]

brooks-brothers-header-gets-to-the-point

Posted on Jun 03 2009 by

Email reaches coveted demographics

Posted on May 28 2009 by

The expression “coveted demographic” used to refer to a particular audience segment that most advertisers wish to target. But what about email?

Email Little Wonders Can lead to Big Success

Posted on May 20 2009 by

Pointcounterpoint to capture or not to capture 2

Posted on May 14 2009 by

Pointcounterpoint to capture or not to capture

Posted on May 13 2009 by

New Email Append Best Practices

Posted on May 12 2009 by

In the April 22nd issue of Clickz, Stephen Pollard urged marketers to follow established best practices and to reevaluate their ongoing strategy for addresses acquired via email append programs. I agree with many of Pollard’s comments about eAppend. Inherently, eAppend carries more risk than organic email capture methods, such as at point of sale or […]

The Importance of Low Hanging Fruit

Posted on May 07 2009 by

Blind Item How Many Marketers utilize preference centers

Posted on May 06 2009 by