How Subject Lines Affect Deliverability

Posted on Feb 25 2011 by

One of the most important issues for email marketers is making sure the message makes it to the “inbox” of the intended recipient. An often overlooked key aspect of mailing delivery — in addition to IP reputation — is the actual subject line of the email. Not only does the subject line play an important role […]

Social Networks, Parasitic Hosts and the Case for Frenemies

Posted on Feb 23 2011 by

Social networks are not only the largest category of websites, they also can behave as parasitic hosts, taking more traffic from all channels than they supply back.


Posted on Feb 22 2011 by

Daytona 500 Roars Into Households Across America

Posted on Feb 18 2011 by

All eyes may be on the city of Daytona this weekend for the Super Bowl of NASCAR, but we wanted to know which American cities are the biggest NASCAR fans. (Spoiler Alert: It’s not Daytona!) But what defines a “fan?” Experian Simmons examined a number of factors that determine fan-dom, including one’s self-reported interest in NASCAR, watching NASCAR races on television, visiting and even buying NASCAR licensed apparel.

Flash Sales, Lipstick and Affordable Luxuries

Posted on Feb 16 2011 by

The second most noticeable trend in online retail for 2010 was the growth of flash sales. But which segments of U.S. consumers are most likely to surf for affordable luxuries?

Loyalty Email Campaigns Outperform, Retain Customers

Posted on Feb 10 2011 by

Loyalty-focused campaigns tend to perform better than standard promotional mailings in terms of customer response and revenue. Compared to bulk campaigns, emails targeted to loyalty program members have 40% higher open rates, 22% higher click rates, and transaction rates and revenue per email that are 29% and 11% higher, respectively.

New Online Modalities: Group Buying

Posted on Feb 09 2011 by

Is online group buying a fad or a significant change in the way we buy online? Here are three things that you should know about this phenomenon.

We’ve Got Credit, Yes We Do, We’ve Got Credit…

Posted on Feb 04 2011 by

While we can’t predict who will win Sunday’s match-up, we can provide insight into the differences between visitors to the official websites for the Pittsburgh Steelers and Green Bay Packers.

Super Bowl, Search and Social

Posted on Feb 04 2011 by

Searches for Super Bowl are down, but interest in the big game is up. Social Network Facebook is catching with search engines as a navigational tool to find content.

The Marketing Bowl: Packers vs. Steelers

Posted on Feb 03 2011 by

Two storied franchises will collide in this year’s Super Bowl, the Green Bay Packers and the Pittsburgh Steelers. Sports fans from both markets are huge supporters of their football teams, but a look into their behavior and attitudes reveals passions beyond a one-dimensional Cheesehead or Towel Twirler. Considering the vast preferences, marketers recognize the need to define characteristics that truly distinguish their target audience, thus, this article delves further into the hearts and houses of Green Bay and Pittsburgh area residents.