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The Oscar goes to . . . the Advertisers...

The 84th Academy Awards could draw in the neighborhood of 35 to 40 million television viewers. That’s only one-third of the total viewing audience for the Super Bowl but still a sizeable enough chunk of consumers to attract the likes of Coca-Cola, McDonald’s, and American Express as major brand...

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Downton Abbey Season 2 Drives Surge in Searches...

Whilst this season of “Downton Abbey” brought on fevers throughout the Abbey in the form of the Spanish Flu, the US has been rocked by a severe case of “Downton” fever. Interest in the program has grown by over 1400% during season two versus last year’s season one airing...

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Four tactics for smarter email segmentation...

The 2012 Digital Marketer is almost here. There’s so much good information that we couldn’t wait to share it with you. Here’s a preview of four major ways to approach making the most of the data you have to communicate with customers based on their unique wants and needs......

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Super PACs: Colbert Drives Interest in Political Proce...

"The positive impact of “The Colbert Bump” has been bestowed upon the political process this election cycle. In launching “Americans for a Better Tomorrow, Tomorrow" (May/June 2011), the 501(c)(4) organization “The Colbert Super PAC S.H.H.”(September 2011) and his exploratory committee to become “The President of the United States of...

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The top ten most searched for political terms...

The top search terms driving traffic to the Lifestyle – Politics category within Experian Hitwise for the four weeks ending February 11, 2012. We captured 21,409 unique search t...

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Where the “Hart” is...

What would a Hart surname say about you? Using Experian’s Mosaic® USA Consumer Lifestyle Segmentation solution, we constructed a hypothetical Hart family tr...

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“The Forgotten Man” Drives Online Art Frenzy...

Art doesn’t often create a stir online, but artist Jon McNaughton’s controversial piece “The Forgotten Man” has done just that. The Rachel Maddow Show used the painting, which depicts President Obama standing on the United States’ Constitution, for a caption contest on the program’s blog. This contest reignited interest...

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Jason Wu Collection Drives Visitors to Target.com...

Following mysterious tweets from @TargetStyle in early October, Target announced a partnership with fashion designer Jason Wu who became well-known after designing the 2009 Inaugural Ball gown for First Lady Michelle Obama. The official look book for was released online on January 10th in anticipation of the in-store and...

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Enhancing Email Marketing with Display Advertising...

Nowadays most consumers have more than one email address – one for personal email and another for promotions, coupons, and newsletters. If your emails land in the latter address, which receives at most a cursory glance from the consumer, how are you going to reach your campaign goal? Display...

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