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Fast Facts About Viewers of the Men’s and Women’s NCAA...

March Madness is in peak form as the Sweet Sixteen for both the men’s and women’s basketball tournaments has taken shape. We have developed some interesting insights around viewers’ behavior and attributes that we’ll share in two blog posts....

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Boost business with email validation and verification ...

Companies now routinely use digital media to engage with customers, clients and partners, with emails in particular firmly established as a popular means of communication. But simply sending emails is not always enough – businesses have to be sure they are targeting their desired audience effectively. If companies send...

Read More Boost business with email validation and verification tools
Who Streams March Madness Online? A Pocket Guide...

March Madness fans are in a quandary over which games to watch and how to watch them. Even worse, many of the games take place during traditional working hours, presenting fans with a strong temptation to stream games live from their desk—with or without approval from their manager or...

Read More Who Streams March Madness Online? A Pocket Guide
March Madness – These Cities Lead in Online Streaming...

Thanks to simulcast streaming of games online and via mobile apps, die-hards are better equipped to keep track of multiple games at once. Those who stream games online live in every corner of the country, but some locales are more likely to log on for their March Madness fix...

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Urban lifestyles gain renewed favor by wealthier adult...

Jet Set Urbanites are in-town sophisticates who are an affluent mix of singles and childless couples pursuing high-rise living and fashionable lifestyles in urban neighborhoods. This segment represents a subpopulation of aging Baby Boomers looking for the perks that can be found in a city...

Read More Urban lifestyles gain renewed favor by wealthier adults
Driving customer loyalty with better data management...

It costs less money to keep existing customers than to find new ones. As the economy continues to struggle, emphasis remains on customer retention and engagement. Unfortunately, for many organizations, poor data quality has led to decreased service levels and an inaccurate customer view. According to a recent Experian...

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Temptation Towns: Where do Apple’s Most Loyal Customer...

Experian Simmons analyzed ownership of core Apple products in over 100 U.S. Designated Market Areas (DMAs) with adult populations over 500,000. Specifically, the analysis included the percent of local adults who own at least one of the following: iPhone, Mac computer or...

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Four steps multi-channel marketers can use to run an a...

Now, with the advent of data-driven online display advertising, multi-channel marketers can convey the same tailored offline message through any digital channel, whether online, television, mobile, tablet or social. This discipline is often referred to as “addressable advertising.”...

Read More Four steps multi-channel marketers can use to run an addressable advertising campaign
Three categories of Facebook data to enhance customer ...

The key to accessing this customer data on Facebook is the request for permission opt-in authorization process of Facebook Connect. This Facebook Connect button can be placed on a Facebook Fan Page, in an application or on a Website, and establishes permission to access some or all of the...

Read More Three categories of Facebook data to enhance customer insight and user experience