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Auto-Motives: What “drives” American attitudes towards...

Experian Simmons created the Simmons Auto-MotivesSM consumer segmentation system, which places U.S. adults into one of five mutually exclusive segments based on their attitudes towards automobiles and driving....

Read More Auto-Motives: What “drives” American attitudes towards cars?
All the Single Ladies: Unmarried women comprise an inc...

Women already account for a majority of the total U.S. population, and in recent years, Experian Simmons found that the share of adult women in this country who are not married rose to nearly half. In 2011, 48% of adult women were not married, up from 45% in 2005.......

Read More All the Single Ladies: Unmarried women comprise an increasing share of the population
More Fast Facts: What Makes Viewers of Men’s and Women...

In yesterday’s blog post, we discussed some attributes and habits of men’s and women’s NCAA basketball tournament views. We noted that men are 2.5 times more likely than women to say they watch the men’s tourney and are also more likely than women to watch the women’s tourney. Here...

Read More More Fast Facts: What Makes Viewers of Men’s and Women’s NCAA Tourney Different?
Three key points to consider for an effective response...

Three key points to consider for an effective response attribution strategy: Measure the ecosystem, execute holdout tests and don't listen to the...

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Fast Facts About Viewers of the Men’s and Women’s NCAA...

March Madness is in peak form as the Sweet Sixteen for both the men’s and women’s basketball tournaments has taken shape. We have developed some interesting insights around viewers’ behavior and attributes that we’ll share in two blog posts....

Read More Fast Facts About Viewers of the Men’s and Women’s NCAA B’ball Tournaments
Boost business with email validation and verification ...

Companies now routinely use digital media to engage with customers, clients and partners, with emails in particular firmly established as a popular means of communication. But simply sending emails is not always enough – businesses have to be sure they are targeting their desired audience effectively. If companies send...

Read More Boost business with email validation and verification tools
Who Streams March Madness Online? A Pocket Guide...

March Madness fans are in a quandary over which games to watch and how to watch them. Even worse, many of the games take place during traditional working hours, presenting fans with a strong temptation to stream games live from their desk—with or without approval from their manager or...

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March Madness – These Cities Lead in Online Streaming...

Thanks to simulcast streaming of games online and via mobile apps, die-hards are better equipped to keep track of multiple games at once. Those who stream games online live in every corner of the country, but some locales are more likely to log on for their March Madness fix...

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Urban lifestyles gain renewed favor by wealthier adult...

Jet Set Urbanites are in-town sophisticates who are an affluent mix of singles and childless couples pursuing high-rise living and fashionable lifestyles in urban neighborhoods. This segment represents a subpopulation of aging Baby Boomers looking for the perks that can be found in a city...

Read More Urban lifestyles gain renewed favor by wealthier adults