Twelve Email Marketing Must Haves, Part I

Posted on Apr 22 2010 by

Email marketing is an ever evolving art. It morphs and changes from one hot topic — or “must have” — to the next. Below are twelve current hot topics in email marketing listed in no particular order. Any serious or casual email marketer should know what these are and should use as many as them […]

Professional Tax Services Less Appealing

Posted on Apr 19 2010 by

The overarching trend in personal federal income tax filing for the past two years has been a slight decline in the US tax payers’ inclination to use professional tax services. Over the past two years, the number of tax payers who prefer to let professionals prepare their taxes has decreased by three percentage points (from […]

Apple Market Ranker

Posted on Apr 15 2010 by

The highly anticipated Apple® iPadTM finally hit the market and early adopters lined up for hours outside of Apple’s iconic stores in hopes of being among the first to get their hands on the revolutionary new tablet computer. This is obviously not the first, nor is it likely the last Apple product to generate so much excitement, but certain consumers and parts of the country sure seem more excitable by announcements by Steve Jobs than others.

Email Mishaps and Remedies

Posted on Apr 15 2010 by

It is inevitable that sometime in an email marketer’s life, there will be a mistake in a live email deployment. This could come in the form of the wrong subject line, missing or broken images, mismatched offer codes, incorrect content, a down website just to name a few. How should mistakes be handled? Yes, sticking […]

Simultaneous Use of Computers and Mobile with Television

Posted on Apr 13 2010 by

Gone seem to be the days when the TV set was the main point of attraction in home entertainment. Today’s average home has quite a few screens that are used simultaneously and multifariously. The TV set can play the main role, become background noise, or act as a first step in a further quest for […]

Deliverability Experts Bid Adieu to the Bat-Phone

Posted on Apr 09 2010 by

For many years, the public impression of how email deliverability works has been shrouded in mystery. Most seem to assume that email service providers hire deliverability experts because they know some sort of ISP black magic — or even better, that they have a direct ‘Bat-Phone’ to call ISP postmasters whenever a problem arises. While […]

Mobile Video Gains Momentum

Posted on Apr 06 2010 by

Online streaming video and downloading technology enables instant gratification, which is something that U.S. consumers seem to relish to the fullest. For the past year and a half, online video streaming and downloading activity has been on a continuous rise, with 31% more U.S. adults today watching streaming video online and 30% more U.S. adults […]

Unsubscribe Confirmations Can Be Legal, Effective

Posted on Apr 06 2010 by

I recently unsubscribed from Omaha Steaks email because I was subscribed with more than one email address and no longer wanted to receive duplicate messages. After unsubscribing via email, I was sent a real-time “We removed your email address” confirmation message. I had never received an email like this before (I am told other businesses […]

Suspend your Subscription

Posted on Apr 02 2010 by

An Easy Way to Build your Subscriber List

Posted on Apr 02 2010 by