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Dramatic shifts in American life leads to new consumer...

Watch as Rick Erwin, President of the Data and Analytics Division of Experian Marketing Services, provides details about the Boomers and Boomerang consumer...

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Facebook acquires photo-sharing network Instagram...

Yesterday, Facebook announced the acquisition of Instagram, a popular photo sharing network with over 30 million users, for $1 billion. Visits to the Instagram website have steadily increased over the past 24 weeks and reached 3.8 million...

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Now available: critical insights and trends every mark...

Download the 2012 Digital Marketer today if you’d like to see late-breaking trends and marketing insights on mobile, display, social, email, cross-channel linkage, consumer behaviors and lifestyle changes and so much m...

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A Costly Swipe: Examining ‘Point of Sale’ Acquisitions...

By Alex Krylov and Strategic Services Last month while attending MAAWG: San Francisco I visited the city’s historic Grant Avenue shopping artery.  While making a purchase from one of the Avenue’s clothing retailers using my credit card, I was offered to have my receipt emailed to me....

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Kentucky and Louisville Fans have “March Madness” Feve...

With March Madness well underway and the Final Four squaring off on Saturday for a spot in the National Championship game, searches around ‘March Madness’ reached a record high the week ending March 17th, up 16% over the same week last yea...

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Multigenerational households throw marketers a curve...

Marketing to Sports Utility Families and other types of multigenerational households can be complicated. In many cases, there is no single primary decision maker in the home. Purchase decisions are likely to be shared and influenced by multiple family members....

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Which Brands are a Slam Dunk for Targeting NCAA Basket...

Viewers of the NCAA men’s basketball tournament on CBS and Turner Broadcasting as well as women’s tournament viewers on ESPN can expect a barrage of television commercials as the field is whittled down to the Final Four. On the men’s side, commercial air time is carefully orchestrated....

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Direct mail vs. Email...

According to Epsilon Targeting’s latest Consumer Channel Preference Study of 5,000 consumers in North America, 60% of consumers report an “emotional boost” from receiving direct mail, agreeing that they enjoying checking their mailbox. This report showed that across all categories, direct mail continues to be a trusted source of...

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Best Practices For Point of Sale Email Collection...

As clients, mainly retail, try to grow and expand their email lists, many have turned to Point of Sale (a.k.a. POS) email collection. POS collection has become an industry norm with the ability to bring tremendous growth. One Experian CheetahMail client, for instance, gained 220,990 customers from POS in...

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