What the Verizon/Yahoo merger means for digital marketing

What the Verizon/Yahoo merger means for digital marketing

Yesterday it was announced that Verizon will be purchasing Yahoo for $4.83 billion. This is a significant decrease in value from the 2008 Microsoft offer to purchase Yahoo for $45 billion and it could potentially have a wide-spread impact on the emai…

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Recent Posts

All the Single Ladies: Unmarried women comprise an increasing share

Mar 23 2012 by
Women already account for a majority of the total U.S. population, and in recent years, Experian Simmons found that the share of adult women in this country who are not married rose to nearly half. In 2011, 48% of adult...

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More Fast Facts: What Makes Viewers of Men’s and Women’s

Mar 22 2012 by
In yesterday’s blog post, we discussed some attributes and habits of men’s and women’s NCAA basketball tournament views. We noted that men are 2.5 times more likely than women to say they watch the men’s tourney and are also more...

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Three key points to consider for an effective response attribution

Mar 21 2012 by
Three key points to consider for an effective response attribution strategy: Measure the ecosystem, execute holdout tests and don't listen to the pundits.

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Fast Facts About Viewers of the Men’s and Women’s NCAA

Mar 21 2012 by
March Madness is in peak form as the Sweet Sixteen for both the men’s and women’s basketball tournaments has taken shape. We have developed some interesting insights around viewers’ behavior and attributes that we’ll share in two blog posts.

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Who Streams March Madness Online? A Pocket Guide

Mar 19 2012 by
March Madness fans are in a quandary over which games to watch and how to watch them. Even worse, many of the games take place during traditional working hours, presenting fans with a strong temptation to stream games live from...

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March Madness – These Cities Lead in Online Streaming

Mar 16 2012 by
Thanks to simulcast streaming of games online and via mobile apps, die-hards are better equipped to keep track of multiple games at once. Those who stream games online live in every corner of the country, but some locales are more...

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Urban lifestyles gain renewed favor by wealthier adults

Mar 14 2012 by
Jet Set Urbanites are in-town sophisticates who are an affluent mix of singles and childless couples pursuing high-rise living and fashionable lifestyles in urban neighborhoods. This segment represents a subpopulation of aging Baby Boomers looking for the perks that can...

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