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Learn the ABC’s of Back-to-School Email Marketing...

Email marketers can get a jump on their campaign strategies and tactics by taking note of some key trends from 2011, including the smart use of subject...

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Three ways to increase customer engagement...

As marketers continue to strive for cross-channel campaign integration, companies need to focus on how to connect, engage and empower their customers at each stage of the path to...

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Are you empowering meaningful connections with custome...

Today’s marketers need to shift focus from a technology or channel to a deeper understanding of the customer, including how they live and consume information, in order to empower meaningful connections and actively engage t...

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Address verification for global companies...

Today, it costs more than $40 to send a five pound package from the U.S. to Canada or Mexico. The cost to Europe or South America is even more expensive. For U.S. companies operating on a global scale, such as retail specialists or ecommerce organizations, address accuracy is crucial....

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Reaching “Fast Track Couples” – They are Connected and...

A Mosaic® USA segment called Fast Track Couples consists of young couples and families already on the road to upward mobility. Although 90% are under the age of 35, most are married, work at good jobs and own their homes....

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Are 74% of voters up for grabs this election year?...

In this year’s Digital Marketer report we focused on how politicians, media owners, advertisers and agencies can use customer segmentation systems, like PoliticalPersonasSM from Experian Simmons, to better prepare for this election year. By having a detailed understanding of key voter segments, including in-depth demographics, responsiveness to various media...

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Springtime in America? The greening of environmental a...

On April 22nd, Americans and many of their terrestrial counterparts in countries around the world will celebrate Earth Day, a tradition that was started in the United States by Wisconsin Senator Gaylord Nelson in 1970. Much has changed on the planet since the first Earth Day, and even in...

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2012 Digital Marketer: Meet the New American Consumer...

Our recently released 2012 Digital Marketer: Benchmark and Trend Report has been generating strong interest with both marketers and members of the media. We’ve had some cool coverage on sites like CNN.com, Mashable and The Huffington Post. We hope you’ll join our webinar this Thursday at 1:00 p.m. EST...

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Tax Towns: You might do your taxes online if you live ...

Where you call home may have an impact on how you prepare your taxes, and not just because of the state tax code. Differences abound in the preferred method of preparing our taxes as we travel from one area of the country to another. In this post, we’ll call...

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