Latest Post

Loading...
Are you empowering meaningful connections with custome...

Today’s marketers need to shift focus from a technology or channel to a deeper understanding of the customer, including how they live and consume information, in order to empower meaningful connections and actively engage t...

Read More Are you empowering meaningful connections with customers?
Address verification for global companies...

Today, it costs more than $40 to send a five pound package from the U.S. to Canada or Mexico. The cost to Europe or South America is even more expensive. For U.S. companies operating on a global scale, such as retail specialists or ecommerce organizations, address accuracy is crucial....

Read More Address verification for global companies
Reaching “Fast Track Couples” – They are Connected and...

A Mosaic® USA segment called Fast Track Couples consists of young couples and families already on the road to upward mobility. Although 90% are under the age of 35, most are married, work at good jobs and own their homes....

Read More Reaching “Fast Track Couples” – They are Connected and They Spend
Are 74% of voters up for grabs this election year?...

In this year’s Digital Marketer report we focused on how politicians, media owners, advertisers and agencies can use customer segmentation systems, like PoliticalPersonasSM from Experian Simmons, to better prepare for this election year. By having a detailed understanding of key voter segments, including in-depth demographics, responsiveness to various media...

Read More Are 74% of voters up for grabs this election year?
Springtime in America? The greening of environmental a...

On April 22nd, Americans and many of their terrestrial counterparts in countries around the world will celebrate Earth Day, a tradition that was started in the United States by Wisconsin Senator Gaylord Nelson in 1970. Much has changed on the planet since the first Earth Day, and even in...

Read More Springtime in America? The greening of environmental attitudes
2012 Digital Marketer: Meet the New American Consumer...

Our recently released 2012 Digital Marketer: Benchmark and Trend Report has been generating strong interest with both marketers and members of the media. We’ve had some cool coverage on sites like CNN.com, Mashable and The Huffington Post. We hope you’ll join our webinar this Thursday at 1:00 p.m. EST...

Read More 2012 Digital Marketer: Meet the New American Consumer
Tax Towns: You might do your taxes online if you live ...

Where you call home may have an impact on how you prepare your taxes, and not just because of the state tax code. Differences abound in the preferred method of preparing our taxes as we travel from one area of the country to another. In this post, we’ll call...

Read More Tax Towns: You might do your taxes online if you live here
Email spring cleaning...

Email spring cleaning shouldn’t be limited to a consumer’s inbox; it’s also a great opportunity for marketers to clean up their email files....

Read More Email spring cleaning
Talking Taxes: Exploring trends in tax preparation and...

Long gone are the days of preparing our taxes the old-fashioned way using pen and paper (and hopefully a calculator). Last year, just 8.7% of U.S. tax filers prepared their taxes manually, down from 16.4% of filers who prepared their taxes this way in 2006. Software (including both online...

Read More Talking Taxes: Exploring trends in tax preparation and deductions