Email Mishaps and Remedies

Posted on Apr 15 2010 by

It is inevitable that sometime in an email marketer’s life, there will be a mistake in a live email deployment. This could come in the form of the wrong subject line, missing or broken images, mismatched offer codes, incorrect content, a down website just to name a few. How should mistakes be handled? Yes, sticking […]

Simultaneous Use of Computers and Mobile with Television

Posted on Apr 13 2010 by

Gone seem to be the days when the TV set was the main point of attraction in home entertainment. Today’s average home has quite a few screens that are used simultaneously and multifariously. The TV set can play the main role, become background noise, or act as a first step in a further quest for […]

Deliverability Experts Bid Adieu to the Bat-Phone

Posted on Apr 09 2010 by

For many years, the public impression of how email deliverability works has been shrouded in mystery. Most seem to assume that email service providers hire deliverability experts because they know some sort of ISP black magic — or even better, that they have a direct ‘Bat-Phone’ to call ISP postmasters whenever a problem arises. While […]

Mobile Video Gains Momentum

Posted on Apr 06 2010 by

Online streaming video and downloading technology enables instant gratification, which is something that U.S. consumers seem to relish to the fullest. For the past year and a half, online video streaming and downloading activity has been on a continuous rise, with 31% more U.S. adults today watching streaming video online and 30% more U.S. adults […]

Unsubscribe Confirmations Can Be Legal, Effective

Posted on Apr 06 2010 by

I recently unsubscribed from Omaha Steaks email because I was subscribed with more than one email address and no longer wanted to receive duplicate messages. After unsubscribing via email, I was sent a real-time “We removed your email address” confirmation message. I had never received an email like this before (I am told other businesses […]

Suspend your Subscription

Posted on Apr 02 2010 by

An Easy Way to Build your Subscriber List

Posted on Apr 02 2010 by

Facebook – The Most Searched On Brand in the U.S.

Posted on Apr 01 2010 by

We’re now able to provide a new search metric that sums the volume for all variations on a root term. Here’s a table for the top brand searches (U.S. for week ending 3/27/2010) by breadth volume.

Facebook Battles Google for Number 1

Posted on Mar 31 2010 by

As recently reported on the blog of our sister company Experian Hitwise, Facebook surpassed Google in the U.S. to become the most visited website during the week ending March 13, 2010. The market share of visits to Facebook.com increased 185% during that week as compared to the same week in 2009, while visits to Google.com […]

Domain-Based Reputation Explained

Posted on Mar 30 2010 by

Here at Experian CheetahMail, we allocate multiple dedicated IP addresses to each of our clients. We do this primarily so that we can send email faster, especially during the holidays. A secondary benefit of this approach is that if an ISP blocks/filters one IP address, it does not impact the other IP addresses sending email. […]