Americans Are Increasingly Paying Off Credit Card Debt

Posted on Jun 22 2010 by

According to data released by Standard and Poor’s and Experian for S&P/Experian Consumer Credit Default Indices, “default rates nationally fell in May across the board.” Defaulting balances declined among all types of credit lines, including bank card loans, first and second mortgage default rates and auto loans. Further research from Experian Simmons DataStream underscores this […]

Give your Emails some personality

Posted on Jun 18 2010 by

Most Popular Subject Line Keywords

Posted on Jun 16 2010 by

I thought I’d quickly pass along a USA Today Snapshot featured data from none other than yours truly, Experian Marketing Services. Their chart lists the top 10 most popular subject-line keywords as pulled from our study, The 2010 digital marketer: Benchmark and trend report. Are there any keywords that surprise you? Are there any that […]

2010 Social Networking Report

Posted on Jun 15 2010 by

Forward thinking marketers leverage the power of social networking sites like Facebook, MySpace, Twitter and more to connect to consumers in a more personal and meaningful way. That’s why Experian Simmons is focusing on social networking in this issue of Consumer Insights, featuring the freshest insights available from the latest Simmons New Media Study. The […]

FIFA’s Cryptic Order Confirmation Messages

Posted on Jun 11 2010 by

One year ago, Jordan wrote an excellent piece on the flawless online ticketing process carried out for the Michael Jackson Memorial. Well, I suppose for every yin there must be a yang — and I can tell you firsthand that the online ticketing process for the 2010 FIFA World Cup is certainly nothing to brag […]

Summer Video Game Pause?

Posted on Jun 08 2010 by

Who’s responsible for crowding the video game aisle of major retailers? Women with kids, it turns out, not childless men, are the demographic most likely to buy video games. Experian Simmons found that fully 32% of women with children say they bought at least one video game in the previous 12 months. Only 26% of […]

Privacy Protection Gains Importance Among Facebook Users

Posted on Jun 03 2010 by

The vast majority of Facebook visitors—like most Internet users—say they like websites that take special care to protect their privacy. Yet as the popularity of Facebook grew during 2009 among both younger and older adults, there was a general waning in visitors’ advocacy of online privacy. In fact, the share of Facebook visitors sensitive to […]

A mysterious new trend in email marketing

Posted on May 28 2010 by

Media Echo Chamber Impacts Economic Sentiment

Posted on May 26 2010 by

Prior to the 2008 election, Fox News, CNN and MSNBC viewers seemed to be almost equally dismayed with regard to the future of the U.S. economy. On average, only 16% of Fox News viewers, 14% of CNN viewers and 13% of MSNBC viewers thought that the U.S. economy was going to be better off in […]

Love your customers

Posted on May 21 2010 by