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Flopping on a mobile marketing campaign...

Solutions exist today that enable marketers to identify a customer with a single piece of personally identifiable information (PII). Matching on a mobile phone number alone is difficult, but if you have captured the customer’s name and address, email or simply a zip code during the opt-in process, you...

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10 consumer facts about Facebook...

Facebook has become a cultural phenomenon over the years and an object of affection for marketers to connect with its users. Experian Simmons has put together 10 consumer behavioral stats based on their National Consumer Study and New Media Study about the social networking site leading up to its...

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Reduce the static in your campaign measurement efforts...

The path to purchase is non-linear. You have probably heard assertions that the marketing funnel is dead. At the very least, it’s infinitely complex. Customers are crossing channels and making purchases in places they weren’t originally promoted to. And the limited ways in which they identify themselves is a...

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15 Stats About Facebook...

With the upcoming Facebook IPO launch on Friday, we have updated a previous post based on US data showing the impact Facebook has online with its growth over the years. Here are 15 stats for the May 18th IPO: Facebook.com received 9% of all US Internet visits in April...

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Young couples are a strong target for everything from ...

The Fast Track Couples Mosaic® USA segment embodies one of four major demographic shifts and sociological trends that have come about due to dramatic changes in American life over the last five years....

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Data quality: From the CEO to the call operator...

Data quality is, rightly, a very popular topic these days. Many companies are implementing enterprise data management solutions or formal master data management programs within the next two years. But to leverage these robust solutions, organizations first need to set up solid foundations in data quality. Poor data quality...

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The high cost of marketing silos – and the requi...

Solutions exist today that enable marketers to identify a customer with a single piece of personally identifiable information (PII), such as an email address, and then match it to the person’s physical address, alternate emails, social, mobile and even cookie data. This cross-channel identity resolution helps marketers to better...

Read More The high cost of marketing silos – and the requirement for flawless execution
Back-to-school marketing – timing is everything...

There are 55 million school kids out there and even more parents with wallets at the ready. We’ve been thinking about how to reach these plumb shoppers and will cover a variety of marketing strategies and tactics during a webinar on Tuesday, May 15 at 1:00 p.m. EST....

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Video: Target American voters by their favorite TV sho...

An Experian Simmons analysis of nearly 1,000 television programs reveals which shows have the highest concentrations of viewers from the left, right and middle of the political...

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