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Listening, profiling and publishing – the three phases...

Businesses are now realizing that just listening to what is being said about a certain topic, product, service or brand and responding to everyone in the same way isn’t as effective as they had hoped. So what’s a marketer to do?...

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NHL dominant in Canada, popularity on the rise in the ...

For the first time in 16 years, no Canadian-based NHL team has advanced to the second round of the Stanley Cup playoffs. As a result, NHL-related searches in Canada (the top search terms that drive traffic to the Sports – Hockey category) have declined 10% y...

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Earlier start for Father’s Day searches...

It’s not too early to turn up your Father’s Day Marketing efforts. Mother’s Day still rules over Father’s Day when it comes to search volume. But, when consumers are looking for gifts for Dear Old Dad, they start earlier. Father’s Day searches start to increase as far out as...

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Do your homework before planning a back-to-school mark...

Even though most kids haven’t even completed their current school year, now is the time for retailers to start preparing their 2012-2013 back-to-school marketing s...

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Flopping on a mobile marketing campaign...

Solutions exist today that enable marketers to identify a customer with a single piece of personally identifiable information (PII). Matching on a mobile phone number alone is difficult, but if you have captured the customer’s name and address, email or simply a zip code during the opt-in process, you...

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10 consumer facts about Facebook...

Facebook has become a cultural phenomenon over the years and an object of affection for marketers to connect with its users. Experian Simmons has put together 10 consumer behavioral stats based on their National Consumer Study and New Media Study about the social networking site leading up to its...

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Reduce the static in your campaign measurement efforts...

The path to purchase is non-linear. You have probably heard assertions that the marketing funnel is dead. At the very least, it’s infinitely complex. Customers are crossing channels and making purchases in places they weren’t originally promoted to. And the limited ways in which they identify themselves is a...

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15 Stats About Facebook...

With the upcoming Facebook IPO launch on Friday, we have updated a previous post based on US data showing the impact Facebook has online with its growth over the years. Here are 15 stats for the May 18th IPO: Facebook.com received 9% of all US Internet visits in April...

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Young couples are a strong target for everything from ...

The Fast Track Couples Mosaic® USA segment embodies one of four major demographic shifts and sociological trends that have come about due to dramatic changes in American life over the last five years....

Read More Young couples are a strong target for everything from travel to electronics