Super Bowl® Fans More Likely to Drink Budweiser at Game Time

Posted on Feb 04 2010 by

In 2008, during the three weeks preceding the Super Bowl there was a 16% average increase in the percentage of Super Bowl fans who drank Budweiser. In 2009, that average increase was 25%, or nine percentage points higher. One factor that might have contributed to last year’s increase was the mass appeal of Budweiser’s Super […]

Email marketers lending a hand to Haiti

Posted on Feb 02 2010 by

Profile of African American Consumers

Posted on Feb 01 2010 by

African Americans represent 11% of the U.S. adult population and, as a group, constitute the nation’s largest racial minority market. African Americans are also more optimistic about their financial situation than the general population, and with good reason. According to the Selig Center for Economic Growth, African American buying power reached $913 billion in 2008, […]

A Primer On Email Subject Line Testing

Posted on Jan 29 2010 by

Subject line testing is not a new concept to email marketing or to this blog. However, it is an important key to email marketing success. Subject line testing is easy to do and offers concrete results, but is often neglected. Below is a typical inbox. Which subject lines best grab your attention? Which approach would […]

Does Anyone Pay Full Price Any Longer?

Posted on Jan 26 2010 by

On January 11, Mark Zandi, chief economist and co-founder of Moody’s Economy.com said at the National Retail Federation’s Annual Convention and Expo in New York that total U.S. retail sales will grow between 3 and 4% this year. Consumers’ increasing optimism about their financial situation and the future of the American economy could indeed spur […]

Slam Down a Cold Sprite

Posted on Jan 19 2010 by

The Sprite Slam Dunk Competition showcases some of the NBA’s best players, as they compete for the title of best dunker during the NBA All-Star Weekend. New York Knicks guard Nate Robinson won last year’s contest. Sprite was also a winner in its own right. During the two months following the 2009 Sprite Slam Dunk […]

2010 Technology Report

Posted on Jan 15 2010 by

With the 2010 Consumer Electronics Show wrapped up and Macworld 2010 just a few weeks away, Experian Simmons is examining American consumers’ use of electronic gadgets. No, we won’t be looking at American’s penchant for iPhone-controlled helicopters or 3D TVs just yet, but you will find a wealth of information on trends surrounding TVs, mobile […]

Domino’s – Yes, That Domino’s – Sets Gold Standard For Online Checkout Process

Posted on Jan 15 2010 by

Regardless of your feelings about the taste of Domino’s Pizza, you have to hand it to these guys – they do online checkout processes better than just about any company on the planet. We could all learn something from their CRM and online marketing initiatives. A few months ago, I had an eye-opening experience when […]

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Posted on Jan 14 2010 by

Tweet All About It

Posted on Jan 13 2010 by

The Internet, despite having recently celebrated its 40th birthday, continues to play an increasingly important role in delivering news to American consumers. As of October 12, 2009, 41% of American adults ages 18 and older agreed with the statement, “I am getting more and more of my news online.” But are online news gatherers getting […]