What the Verizon/Yahoo merger means for digital marketing

What the Verizon/Yahoo merger means for digital marketing

Yesterday it was announced that Verizon will be purchasing Yahoo for $4.83 billion. This is a significant decrease in value from the 2008 Microsoft offer to purchase Yahoo for $45 billion and it could potentially have a wide-spread impact on the emai…

Read more
Recent Posts

Back-to-school marketing – timing is everything

May 09 2012 by
There are 55 million school kids out there and even more parents with wallets at the ready. We’ve been thinking about how to reach these plumb shoppers and will cover a variety of marketing strategies and tactics during a webinar...

Read more ››

Video: Target American voters by their favorite TV shows

May 08 2012 by
An Experian Simmons analysis of nearly 1,000 television programs reveals which shows have the highest concentrations of viewers from the left, right and middle of the political spectrum.

Read more ››

M-commerce: mobile phones are quickly becoming an indispensable shopping tool

May 01 2012 by
A majority of smartphone owners now access the Internet from their phone. If you’re like the 17% of cell phone owners today and 28% of smartphone owners, you also watch videos on your phone. This video highlights some of the...

Read more ››

Multi-Channel Marketing Gets Personal

Apr 30 2012 by
As the marketer, you must contact your customers, engage them and end with a call to action (an RSVP in our case). Since you will hear back on multiple channels, you’d better be prepared to capture, integrate and aggregate the...

Read more ››

Targeting and relevancy: equally important yet very different

Apr 27 2012 by
As marketers get better at targeting and engaging their customers, it’s important for them to remember that targeting and relevancy are not the same thing. With targeting, it’s easy enough to figure out that a certain group of people should...

Read more ››

Learn the ABC’s of Back-to-School Email Marketing

Apr 26 2012 by
Email marketers can get a jump on their campaign strategies and tactics by taking note of some key trends from 2011, including the smart use of subject lines.

Read more ››

Three ways to increase customer engagement

Apr 26 2012 by
As marketers continue to strive for cross-channel campaign integration, companies need to focus on how to connect, engage and empower their customers at each stage of the path to purchase.

Read more ››

Are you empowering meaningful connections with customers?

Apr 25 2012 by
Today’s marketers need to shift focus from a technology or channel to a deeper understanding of the customer, including how they live and consume information, in order to empower meaningful connections and actively engage them.

Read more ››

About Marketing Forward

Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

Latest Tweets