Lots of Data: New Challenges

Lots of Data: New Challenges

Every day more and more consumer data becomes available from a variety of sources. And every day, marketers struggle to capture, integrate and understand how to make that data relevant and actionable. Marketers need to use their data intelligently in…

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Recent Posts

Social media, segmentation and marketing success

Jun 19 2012 by
From broadcast emails to placing banner ads to capture eyeballs, the metrics have gravitated towards something new, including actions, conversion, click-throughs and even amount of purchase. Different companies, and even internal groups within companies, use different metrics to determine success....

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Real-time marketing: engaging in the moment of truth

Jun 14 2012 by
The digital era was ushered in by search engines, which created a new moment of truth and enabled advertisers to align to buyer interests via the new discipline of Search Engine Marketing. As Google observed in a white paper called...

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Welcome series email marketing = ongoing customer engagement

Jun 12 2012 by
A Welcome Series provides a great opportunity for email marketers to acknowledge, educate and engage customers. Start with an email to new subscribers expressing a sincere thank you for joining the program and, ideally, containing a special offer.

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“Moneydata” – championship outcomes are driven by an understanding of

Jun 06 2012 by
Having disjointed data can impact decisions across all aspects of campaign creation and measurement. Imagine a high-value catalog responder opting in to an email loyalty program on a website. Not linking that information to his or her previous transactions could...

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Listening, profiling and publishing – the three phases of social

May 31 2012 by
Businesses are now realizing that just listening to what is being said about a certain topic, product, service or brand and responding to everyone in the same way isn’t as effective as they had hoped. So what’s a marketer to...

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NHL dominant in Canada, popularity on the rise in the

May 30 2012 by
For the first time in 16 years, no Canadian-based NHL team has advanced to the second round of the Stanley Cup playoffs. As a result, NHL-related searches in Canada (the top search terms that drive traffic to the Sports –...

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