Lots of Data: New Challenges

Lots of Data: New Challenges

Every day more and more consumer data becomes available from a variety of sources. And every day, marketers struggle to capture, integrate and understand how to make that data relevant and actionable. Marketers need to use their data intelligently in…

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Recent Posts

Develop a winning online marketing program

Jul 11 2012 by
Identifying true customers and understanding where growth opportunities exist are common questions businesses strive to answer. See how a financial services company leveraged Experian Marketing’s targeting solutions to develop a winning online marketing program.

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When it comes to the digital future, go back to

Jul 09 2012 by
To be successful in the current digital landscape, marketers must go back to the basics and translate successful aspects of their current website in the mobile world.

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What’s on tap this holiday shopping season?

Jul 03 2012 by
My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012 Holiday Planning Webinar. The webinar recapped key 2011 holiday marketing results, plus featured trends, benchmarks and...

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Marketing travel alert: how building a roadmap can guide you

Jun 26 2012 by
Marketers ask themselves what type of data to invest in, how to leverage social media channels, when to invest in new database technologies and infrastructures, how to use response attribution and analytics to be more customer centric, etc. CMOs are...

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Lifestyle segmentation makes the marketing message relatable; more insights from

Jun 21 2012 by
Marketers have the ability to target and engage their customers and prospects armed with a true understanding of their behaviors, likes, dislikes, preferred communications channels and such. The 2012 Digital Marketer has insights gleaned from Experian Marketing Services’ Mosaic® USA...

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The holiday shopping season is coming – how will you

Jun 20 2012 by
Survey: what are marketers planning for the upcoming holiday season?

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Hispanic home buyers turning to search

Jun 20 2012 by
A recent article called “Hispanic Home Buyers Becoming a Force in Real Estate”, highlighted an increase in Hispanic/Latino first time home buyers, which made up 11 percent of all first-time home buyers in 2010, an increase of 38% percent over...

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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