10 questions to ask yourself this privacy day

Posted on Feb 28 2010 by

re-email-demographic-forms-too-intrusive

Posted on Feb 25 2010 by

Our “2010 Digital Marketer” Shows Who’s Boss (Hint: It’s You)

Posted on Feb 23 2010 by

Today, Experian Marketing Services is proud to release our latest report, the 2010 Digital marketer: Benchmark and trend report. Looking at the data contained within the report, there is certainly a lot of information for email marketers to chew on. For our loyal readers, I thought I’d add some of my thoughts on the report […]

OlympicTM Audience Rewards Sports Sponsors

Posted on Feb 22 2010 by

The percent of U.S. adults who are likely to buy products from companies that sponsor sports teams and sports events increased among the NBC viewers of the 2008 Summer Olympics. In mid-June 2008, the percent of those who watched the Summer Olympics on NBC who were likely to buy products from sports sponsors was 13%. […]

presidents-day-presidents-day-who-knows

Posted on Feb 22 2010 by

2010 American Movie-Goer Consumer Report

Posted on Feb 20 2010 by

With the 82nd Academy Awards® just around the corner and only days before final voting ballots are due back to accounting firm PricewaterhouseCoopers, Experian Simmons is taking a close look at the American movie-going population. In any given month, over 56 million adults (26% of the adult population) make a trip to the cinema to […]

OlympicTM Sponsorship Benefits VISA®

Posted on Feb 16 2010 by

VISA’s sponsorship of the 2008 Beijing Summer Olympics had a solidly positive impact on the use of VISA debit cards. The use of VISA debit cards among viewers of the 2008 Beijing Summer Olympics broadcast on NBC increased by an average of 32% between July 14 and September 1, 2008. By contrast, the use of […]

Chinese New Year Sees Increase in Money Wires

Posted on Feb 09 2010 by

Monetary gifts are a common occurrence around the holidays and this holds true during new year celebrations as well. In 2009, the average increase of Asian Americans who sent money in and out of the U.S. in the month following the Chinese New Year was 21%. The 2009 Chinese New Year took place on January […]

Americans Who Purchase Electronics

Posted on Feb 09 2010 by

Today’s consumers are more connected to their electronic devices and gadgets than ever before. To provide insight on the demographic traits and behavioral tendencies of the consumers that purchase electronics in America, Experian Simmons analyzed relevant information from its 2009 National Consumer Study and New Media Study. Key findings include: Seventy-one percent of new TV […]

Multi-Media Engagement Study Findings

Posted on Feb 05 2010 by

The Simmons Multi-Media Engagement Study is a unique syndicated research program that measures – across multiple dimensions – the relationship between media vehicles and their audiences. This strategic tool provides measures of the cognitive and emotional engagement consumers have with major media properties, which includes broadcast, cable, and syndicated television, major magazines, and Internet sites. […]