Media Echo Chamber Impacts Economic Sentiment

Posted on May 26 2010 by

Prior to the 2008 election, Fox News, CNN and MSNBC viewers seemed to be almost equally dismayed with regard to the future of the U.S. economy. On average, only 16% of Fox News viewers, 14% of CNN viewers and 13% of MSNBC viewers thought that the U.S. economy was going to be better off in […]

Love your customers

Posted on May 21 2010 by

defining-inactive-users-for-reputation-management

Posted on May 19 2010 by

2010 LGBT Consumer Report

Posted on May 19 2010 by

Same-sex marriage is a hot button topic no matter on which side of the issue you stand. But there can be no denying that same-sex couples are finding an expanding number of options in the U.S. and abroad should they decide to legally wed. The 2010 LGBT Consumer Report explores the household arrangements and behaviors […]

Time to Start That To-Do List?

Posted on May 18 2010 by

The number of U.S. consumers shopping at home improvement stores has decreased by six percentage points over the past two years. In January 2008, 62% of American adults had shopped at a home improvement store at least once in the previous four weeks. In January of this year, that number had fallen to a two […]

The great gender debate

Posted on May 17 2010 by

Facebook Users Are Increasingly Mobile

Posted on May 11 2010 by

Facebook’s upcoming location-based status update feature will likely be extremely relevant to its users. An increasing percentage of American adults are Facebook users who also access the Internet via their cell phones—a prime target audience for Facebook’s new mobile feature. As of March, 22 2010, 29% of the adult population were facebook.com visitors who also […]

Online Video Use Doubles

Posted on May 04 2010 by

In a typical week, 10% of all U.S. adults watch streaming content online such as videos, TV programs and movies. This percentage has doubled in just the last two years. Watching online streaming video is becoming ever more popular among adults of all ages. Nonetheless, 18-to-34 year-olds are the most likely to watch online streaming […]

Taking Social Media to the Next Level

Posted on Apr 29 2010 by

Stock and Bond Ownership Nears Pre-Recession Levels

Posted on Apr 27 2010 by

During the previous two years, ownership of stocks and bonds among American adults has seen its share of ups and downs. In 2008 and much of 2009, ownership generally declined. But a year and a half after the onset of the economic recession, stock and bond ownership has begun to climb back to pre-recession levels. […]