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The importance of email regulation...

Email is an important marketing communication channel and is used frequently by marketers. While it is relatively inexpensive and a great way to connect with customers, marketers need to remember quality communications matter in this channel more than ever. Internet service providers (ISPs) place emails in a user’s inbox...

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Lifestyle segmentation makes the marketing message rel...

Marketers have the ability to target and engage their customers and prospects armed with a true understanding of their behaviors, likes, dislikes, preferred communications channels and such. The 2012 Digital Marketer has insights gleaned from Experian Marketing Services’ Mosaic® USA Consumer Lifestyle Segmentation tool....

Read More Lifestyle segmentation makes the marketing message relatable; more insights from the 2012 Digital Marketer Report
The holiday shopping season is coming – how will you e...

Survey: what are marketers planning for the upcoming holiday...

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Hispanic home buyers turning to search...

A recent article called “Hispanic Home Buyers Becoming a Force in Real Estate”, highlighted an increase in Hispanic/Latino first time home buyers, which made up 11 percent of all first-time home buyers in 2010, an increase of 38% percent over the previous yea...

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Social media, segmentation and marketing success...

From broadcast emails to placing banner ads to capture eyeballs, the metrics have gravitated towards something new, including actions, conversion, click-throughs and even amount of purchase. Different companies, and even internal groups within companies, use different metrics to determine success. As businesses become more used to the digital arena,...

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Real-time marketing: engaging in the moment of truth...

The digital era was ushered in by search engines, which created a new moment of truth and enabled advertisers to align to buyer interests via the new discipline of Search Engine Marketing. As Google observed in a white paper called “The Zero Moment of Truth,” the digital path to...

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Welcome series email marketing = ongoing customer enga...

A Welcome Series provides a great opportunity for email marketers to acknowledge, educate and engage customers. Start with an email to new subscribers expressing a sincere thank you for joining the program and, ideally, containing a special...

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“Moonrise Kingdom” gaining traction across...

Wes Anderson’s latest film was initially released in just four theaters – two in LA and two in NYC. The popular auteur’s summer-grower quickly broke the record for largest-per-theater North American gross for a live action film. Though MIB 3, Marvel’s The Avengers and Snow White and the Huntsman...

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Summer movie race: The Avengers takes lead...

This summer, Marvel’s The Avengers has taken an early lead in box office gross and concurrently in volume of searches. In its opening week (5/5) the picture yielded a volume of searches 182% higher than Snow White and the Huntsman achieved during its opening week (6/2). But the battle...

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