May 29 2012 by Bill Schneider
Even though most kids haven’t even completed their current school year, now is the time for retailers to start preparing their 2012-2013 back-to-school marketing strategies.
May 23 2012 by Ann Jarema
Solutions exist today that enable marketers to identify a customer with a single piece of personally identifiable information (PII). Matching on a mobile phone number alone is difficult, but if you have captured the customer’s name and address, email or...
May 17 2012 by Matt Tipperreiter
The path to purchase is non-linear. You have probably heard assertions that the marketing funnel is dead. At the very least, it’s infinitely complex. Customers are crossing channels and making purchases in places they weren’t originally promoted to. And the...
May 16 2012 by Pamela Robertson
The Fast Track Couples Mosaic® USA segment embodies one of four major demographic shifts and sociological trends that have come about due to dramatic changes in American life over the last five years.