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2012 Digital Summit: Inside the mind of the customer o...

One of the overarching themes of the Experian Digital Summit was that in order to be “customer obsessed” marketers need to look into the minds of consumers and understand their habits and beh...

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Forrester analyst imparts wisdom at 2012 Digital Summi...

Senior analyst at Forrester Research, Rob Brosnan, imparted some interesting information to the more than 700 in attendance at EMS’ 2012 Digital Summit last w...

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Highlights from Experian Marketing Services’ Dig...

This premier digital marketing event, with the theme, “Customer Obsession: Empowering Meaningful Relationships,” features highly engaging and inspiring learning sessions, providing marketers with key insights and best practices for keeping their customers at the heart and center of everything they do....

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Customer obsession is key to retail marketing ROI...

Bryon Colby, SVP, Digital Commerce at Cornerstone Brands (think Frontgate, Garnet Hill, etc.) and Amy Choyne, SVP/CMO at Kenneth Cole, discussed how their companies strive to enchant and delight customers at Experian Digital Summit 2012 in Las...

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Back-to-school is big business for marketers...

Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s especially important to electronics and apparel providers. Here are some facts from last year’s back-to-school season that marketers should keep in min...

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Let the marketing games begin...

The Olympics craze has begun and advertisers are in the starting blocks and at the ready to launch their own Olympic-size marketing campaigns. The composite television and online audience for the Olympics will span a wide range of demographic...

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Experian CheetahMail’s digital summit kicks off tomorr...

Experian CheetahMail’s digital s...

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How to overcome dirty data...

Customers are the life blood of every organization. With customers comes information, and no matter the size or the industry, every organization has some sort of data repository that houses contact details. This information is critical to operations and allows businesses to market and serve their customers and prospects...

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The right message can even make jury duty engaging...

Marketers need to take every opportunity to learn about and engage customers in meaningful ways that resonate with them at the time....

Read More The right message can even make jury duty engaging