Jul 11 2012 by Amanda Brief
Identifying true customers and understanding where growth opportunities exist are common questions businesses strive to answer. See how a financial services company leveraged Experian Marketing’s targeting solutions to develop a winning online marketing program.
Jul 03 2012 by Pamela Robertson
My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012 Holiday Planning Webinar. The webinar recapped key 2011 holiday marketing results, plus featured trends, benchmarks and...
Jun 26 2012 by Ann Jarema
Marketers ask themselves what type of data to invest in, how to leverage social media channels, when to invest in new database technologies and infrastructures, how to use response attribution and analytics to be more customer centric, etc. CMOs are...
Jun 21 2012 by Pamela Robertson
Marketers have the ability to target and engage their customers and prospects armed with a true understanding of their behaviors, likes, dislikes, preferred communications channels and such. The 2012 Digital Marketer has insights gleaned from Experian Marketing Services’ Mosaic® USA...
Jun 20 2012 by Denice Surjan
Survey: what are marketers planning for the upcoming holiday season?