Insights on Mobile Consumers

Posted on Mar 10 2010 by

Nine in ten U.S. adults today use at least one mobile device. Mobile phones have truly become an essential part of consumers’ every day lives, and email marketers can easily capitalize on this immense market if they plan and segment their campaigns strategically. Recently released consumer reseach from Experian Simmons reveals the following key trends […]

March Madness® Boosts Streaming Video Use

Posted on Mar 09 2010 by

Employers have long suspected that the NCAA® men’s basketball tournament was the cause of lost productivity – not to mention bandwidth – as workers streamed games online to their computer during working hours. Experian Simmons DataStream confirms that use of streaming online video among March Madness fans rose a relative 23% from the start of […]

redirect me

Posted on Mar 05 2010 by

Facebook Reaches Top Ranking in US

Posted on Mar 05 2010 by

Facebook reached an important milestone for the week ending March 13, 2010 and surpassed Google in the US to become the most visited website for the week. Facebook.com recently reached the #1 ranking on Christmas Eve, Christmas Day, and New Year’s Day as well as the weekend of March 6th and 7th. The market share […]

Unsolicited commercial email is still spam

Posted on Mar 03 2010 by

Moët & Chandon® Toast to Academy Awards® Sponsorship

Posted on Mar 02 2010 by

As the celebritites walk the red carpet this weekend at the 82nd Academy Awards, producers of Moët & Chandon champagne are hoping viewers at home will associate the glamorous lifestyle of the Hollywood elite with their product, which is the exclusive champagne of the Academy Awards. This is not the first year that Moët & […]

2010 American Mobile Consumer Report

Posted on Feb 28 2010 by

10 questions to ask yourself this privacy day

Posted on Feb 28 2010 by

re-email-demographic-forms-too-intrusive

Posted on Feb 25 2010 by

Our “2010 Digital Marketer” Shows Who’s Boss (Hint: It’s You)

Posted on Feb 23 2010 by

Today, Experian Marketing Services is proud to release our latest report, the 2010 Digital marketer: Benchmark and trend report. Looking at the data contained within the report, there is certainly a lot of information for email marketers to chew on. For our loyal readers, I thought I’d add some of my thoughts on the report […]