Jul 26 2012 by Pamela Robertson
Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s especially important to electronics and apparel providers. Here are some facts from last year’s back-to-school season that marketers should keep in mind.
Jul 24 2012 by Bill Schneider
The Olympics craze has begun and advertisers are in the starting blocks and at the ready to launch their own Olympic-size marketing campaigns. The composite television and online audience for the Olympics will span a wide range of demographic characteristics…
Jul 24 2012 by Sumon Nicole
Experian CheetahMail’s digital summit
Jul 23 2012 by Maria Iarocci
Marketers need to take every opportunity to learn about and engage customers in meaningful ways that resonate with them at the time.
Jul 20 2012 by John Fetto
Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are paid.
Jul 17 2012 by Andrew Werner
How to effectively use symbols in email subject lines
Jul 17 2012 by Mike Yapuncich
The goal for marketers is to identify and drop records with deliverability issues performing below breakeven to ensure they only mail to the most effective set of records. Learn more about solving deliverability issues in direct mail.