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How to overcome dirty data...

Customers are the life blood of every organization. With customers comes information, and no matter the size or the industry, every organization has some sort of data repository that houses contact details. This information is critical to operations and allows businesses to market and serve their customers and prospects...

Read More How to overcome dirty data
The right message can even make jury duty engaging...

Marketers need to take every opportunity to learn about and engage customers in meaningful ways that resonate with them at the time....

Read More The right message can even make jury duty engaging
Using your toolbox...

By using the tools in your email marketing toolbox, you can improve on future mailings and continue to increase your return on...

Read More Using your toolbox
A look at household income and discretionary spend of ...

Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are...

Read More A look at household income and discretionary spend of lesbian, gay and heterosexual Americans
How to solve deliverability issues in direct mail reco...

The goal for marketers is to identify and drop records with deliverability issues performing below breakeven to ensure they only mail to the most effective set of records. Learn more about solving deliverability issues in direct...

Read More How to solve deliverability issues in direct mail records
Marriage and cohabitation insights to help connect wit...

As public attitudes become more open and accepting of LGBT American’s and issues dear to them, marketers, too, are increasingly showing their support of their LGBT customers and looking for trends among this growing and already influential d...

Read More Marriage and cohabitation insights to help connect with LGBT customers
Develop a winning online marketing program...

Identifying true customers and understanding where growth opportunities exist are common questions businesses strive to answer. See how a financial services company leveraged Experian Marketing’s targeting solutions to develop a winning online marketing p...

Read More Develop a winning online marketing program
When it comes to the digital future, go back to the ba...

To be successful in the current digital landscape, marketers must go back to the basics and translate successful aspects of their current website in the mobile...

Read More When it comes to the digital future, go back to the basics
What’s on tap this holiday shopping season?...

My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012 Holiday Planning Webinar. The webinar recapped key 2011 holiday marketing results, plus featured trends, benchmarks and recommendations for a successful and profitable 2012 holiday shopping...

Read More What’s on tap this holiday shopping season?