Latest Post

Loading...
Highlights from Experian Marketing Services’ Dig...

This premier digital marketing event, with the theme, “Customer Obsession: Empowering Meaningful Relationships,” features highly engaging and inspiring learning sessions, providing marketers with key insights and best practices for keeping their customers at the heart and center of everything they do....

Read More Highlights from Experian Marketing Services’ Digital Summit (day 1)
Customer obsession is key to retail marketing ROI...

Bryon Colby, SVP, Digital Commerce at Cornerstone Brands (think Frontgate, Garnet Hill, etc.) and Amy Choyne, SVP/CMO at Kenneth Cole, discussed how their companies strive to enchant and delight customers at Experian Digital Summit 2012 in Las...

Read More Customer obsession is key to retail marketing ROI
Back-to-school is big business for marketers...

Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s especially important to electronics and apparel providers. Here are some facts from last year’s back-to-school season that marketers should keep in min...

Read More Back-to-school is big business for marketers
Let the marketing games begin...

The Olympics craze has begun and advertisers are in the starting blocks and at the ready to launch their own Olympic-size marketing campaigns. The composite television and online audience for the Olympics will span a wide range of demographic...

Read More Let the marketing games begin
Experian CheetahMail’s digital summit kicks off tomorr...

Experian CheetahMail’s digital s...

Read More Experian CheetahMail’s digital summit kicks off tomorrow in Las Vegas
How to overcome dirty data...

Customers are the life blood of every organization. With customers comes information, and no matter the size or the industry, every organization has some sort of data repository that houses contact details. This information is critical to operations and allows businesses to market and serve their customers and prospects...

Read More How to overcome dirty data
The right message can even make jury duty engaging...

Marketers need to take every opportunity to learn about and engage customers in meaningful ways that resonate with them at the time....

Read More The right message can even make jury duty engaging
Using your toolbox...

By using the tools in your email marketing toolbox, you can improve on future mailings and continue to increase your return on...

Read More Using your toolbox
A look at household income and discretionary spend of ...

Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are...

Read More A look at household income and discretionary spend of lesbian, gay and heterosexual Americans