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Using your toolbox...

By using the tools in your email marketing toolbox, you can improve on future mailings and continue to increase your return on...

Read More Using your toolbox
A look at household income and discretionary spend of ...

Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are...

Read More A look at household income and discretionary spend of lesbian, gay and heterosexual Americans
How to solve deliverability issues in direct mail reco...

The goal for marketers is to identify and drop records with deliverability issues performing below breakeven to ensure they only mail to the most effective set of records. Learn more about solving deliverability issues in direct...

Read More How to solve deliverability issues in direct mail records
Marriage and cohabitation insights to help connect wit...

As public attitudes become more open and accepting of LGBT American’s and issues dear to them, marketers, too, are increasingly showing their support of their LGBT customers and looking for trends among this growing and already influential d...

Read More Marriage and cohabitation insights to help connect with LGBT customers
Develop a winning online marketing program...

Identifying true customers and understanding where growth opportunities exist are common questions businesses strive to answer. See how a financial services company leveraged Experian Marketing’s targeting solutions to develop a winning online marketing p...

Read More Develop a winning online marketing program
When it comes to the digital future, go back to the ba...

To be successful in the current digital landscape, marketers must go back to the basics and translate successful aspects of their current website in the mobile...

Read More When it comes to the digital future, go back to the basics
What’s on tap this holiday shopping season?...

My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012 Holiday Planning Webinar. The webinar recapped key 2011 holiday marketing results, plus featured trends, benchmarks and recommendations for a successful and profitable 2012 holiday shopping...

Read More What’s on tap this holiday shopping season?
Tips for the 2012 holiday shopping season...

Retailers are gearing up for the promotion heavy, holiday season. And while each retailer will have unique strategies to gain a competitive edge, there are a few essential practices that should be known and leveraged by all. Before identifying promotional offers, considering store layout, or producing any marketing materials,...

Read More Tips for the 2012 holiday shopping season
Marketing travel alert: how building a roadmap can gui...

Marketers ask themselves what type of data to invest in, how to leverage social media channels, when to invest in new database technologies and infrastructures, how to use response attribution and analytics to be more customer centric, etc. CMOs are also challenging their teams to get it all done...

Read More Marketing travel alert: how building a roadmap can guide you on the path to success