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Lifestyles of Team USA fans vary by sport...

The Olympic teams’ site visitors tend to be men. The swimming site attracted the largest share of male visitors at 60%. Basketball and track & field close behind with 58% of visitors being male. Using Experian’s Mosaic USA lifestyle segmentation solution, we are able to better understand what the...

Read More Lifestyles of Team USA fans vary by sport
Track ahead of the competition – who will make i...

Whether you’re an athlete or a marketer, preparation and knowing your competition gives you an edge in the game. This got us thinking about what sports are winning the online medals in attracting fans to their respective websites. So, we analyzed the visitors to the top US sports official...

Read More Track ahead of the competition – who will make it to finish line?
2012 Digital Summit: Inside the mind of the customer o...

One of the overarching themes of the Experian Digital Summit was that in order to be “customer obsessed” marketers need to look into the minds of consumers and understand their habits and beh...

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Forrester analyst imparts wisdom at 2012 Digital Summi...

Senior analyst at Forrester Research, Rob Brosnan, imparted some interesting information to the more than 700 in attendance at EMS’ 2012 Digital Summit last w...

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Highlights from Experian Marketing Services’ Dig...

This premier digital marketing event, with the theme, “Customer Obsession: Empowering Meaningful Relationships,” features highly engaging and inspiring learning sessions, providing marketers with key insights and best practices for keeping their customers at the heart and center of everything they do....

Read More Highlights from Experian Marketing Services’ Digital Summit (day 1)
Customer obsession is key to retail marketing ROI...

Bryon Colby, SVP, Digital Commerce at Cornerstone Brands (think Frontgate, Garnet Hill, etc.) and Amy Choyne, SVP/CMO at Kenneth Cole, discussed how their companies strive to enchant and delight customers at Experian Digital Summit 2012 in Las...

Read More Customer obsession is key to retail marketing ROI
Back-to-school is big business for marketers...

Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s especially important to electronics and apparel providers. Here are some facts from last year’s back-to-school season that marketers should keep in min...

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Let the marketing games begin...

The Olympics craze has begun and advertisers are in the starting blocks and at the ready to launch their own Olympic-size marketing campaigns. The composite television and online audience for the Olympics will span a wide range of demographic...

Read More Let the marketing games begin
Experian CheetahMail’s digital summit kicks off tomorr...

Experian CheetahMail’s digital s...

Read More Experian CheetahMail’s digital summit kicks off tomorrow in Las Vegas