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Marketers, meet Dana – she’s your best customer...

Dana’s not just a data-point, she’s an individual who wants to be treated special by having us respect her preferences and her int...

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Family Travelers Seek out Deals and Packages...

Catering to families is a smart strategy for many in the travel industry, and there’s growing evidence that even in these tough economic times the family vacation has become more important than ever—with families working hard to find more value for their travels, rather than sacrifice the idea of...

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Olympic fandom, how the games are impacting Facebook f...

The Olympics is the most diverse of all sporting events with over 10,500 athletes competing in 301 events across 33 different sports. Some of these Olympians are giving big brands a run for their money when it comes to Facebook fan engagement. For instance Usain Bolt currently has 7...

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Traditional direct marketing needs a fresh face...

In today’s multi-channel shopping world online behavior can’t be overlooked. Marketers need to enhance their offline marketing efforts with online data to take advantage of incorporating online behavior into targeting eff...

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Lifestyles of Team USA fans vary by sport...

The Olympic teams’ site visitors tend to be men. The swimming site attracted the largest share of male visitors at 60%. Basketball and track & field close behind with 58% of visitors being male. Using Experian’s Mosaic USA lifestyle segmentation solution, we are able to better understand what the...

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Track ahead of the competition – who will make i...

Whether you’re an athlete or a marketer, preparation and knowing your competition gives you an edge in the game. This got us thinking about what sports are winning the online medals in attracting fans to their respective websites. So, we analyzed the visitors to the top US sports official...

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2012 Digital Summit: Inside the mind of the customer o...

One of the overarching themes of the Experian Digital Summit was that in order to be “customer obsessed” marketers need to look into the minds of consumers and understand their habits and beh...

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Forrester analyst imparts wisdom at 2012 Digital Summi...

Senior analyst at Forrester Research, Rob Brosnan, imparted some interesting information to the more than 700 in attendance at EMS’ 2012 Digital Summit last w...

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Highlights from Experian Marketing Services’ Dig...

This premier digital marketing event, with the theme, “Customer Obsession: Empowering Meaningful Relationships,” features highly engaging and inspiring learning sessions, providing marketers with key insights and best practices for keeping their customers at the heart and center of everything they do....

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