Latest Post

Loading...
Promote social networks to improve your next email cam...

Learn the best ways to use the top-promoted social networks like Facebook, Twitter and Pinterest to boost your next email...

Read More Promote social networks to improve your next email campaign
Unlocking the “social silo”: leveraging social insight...

How do you effectively use social insight and make it actionable for marketing efforts while maintaining a seamless customer experience with the...

Read More Unlocking the “social silo”: leveraging social insights across channels
Delivering on success: Q&A with Spencer Kollas, E...

Experian CheetahMail’s Spencer Kollas discusses email inbox deliverability and the importance of subscriber e...

Read More Delivering on success: Q&A with Spencer Kollas, Experian CheetahMail global leader for email deliverability
Most searched Olympians of 2012 London games...

The 2012 London Summer Olympic Games closed with a tremendous party Sunday evening, but we couldn’t resist just one more friendly competition: of the beloved athletes who led the U.S. to the most medals at these games, which are the most s...

Read More Most searched Olympians of 2012 London games
How to be customer obsessed...

Businesses must actually know what customers want. It’s a big endeavor, but worth the outcome of creating true brand advocates. Here are a few insights to get you started or keep you on the right p...

Read More How to be customer obsessed
Google share of searches at 66 percent in July 2012...

Experian Hitwise announced that Google accounted for 65.70 percent of all U.S. searches conducted in the four weeks ending July 28, 2012. The combined Bing-powered search comprised 26.95 percent of searches for the month, with Yahoo! Search and Bing receiving 13.83 percent and 13.12 percent, respectively....

Read More Google share of searches at 66 percent in July 2012
The challenge of linking digital data: email, mobile, ...

Marketers today face unprecedented challenges when it comes to creating and maintaining a holistic view of their customers across their marketing ecosystem. Here are six things marketers must do to make an integrated strategy work....

Read More The challenge of linking digital data: email, mobile, social and more
Must-know stats to connect with Dana in multiple chann...

Dana’s your best customer if you work hard to earn her loyalty. Savvy marketers rejoice: here’s some key intel to help you create meaningful connections with her...

Read More Must-know stats to connect with Dana in multiple channels
Sky-high Olympics television ratings provide lift to a...

An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are those viewers to the type of consumers most likely to be interested in the brands a...

Read More Sky-high Olympics television ratings provide lift to airline advertisers