Aug 02 2012 by Edward Kowalski
In today’s multi-channel shopping world online behavior can’t be overlooked. Marketers need to enhance their offline marketing efforts with online data to take advantage of incorporating online behavior into targeting efforts.
Aug 01 2012 by Hitwise Research
The Olympic teams’ site visitors tend to be men. The swimming site attracted the largest share of male visitors at 60%. Basketball and track & field close behind with 58% of visitors being male. Using Experian’s Mosaic USA lifestyle segmentation...
Jul 31 2012 by Hitwise Research
Whether you’re an athlete or a marketer, preparation and knowing your competition gives you an edge in the game. This got us thinking about what sports are winning the online medals in attracting fans to their respective websites. So, we...
Jul 31 2012 by Alex Schumacher
One of the overarching themes of the Experian Digital Summit was that in order to be “customer obsessed” marketers need to look into the minds of consumers and understand their habits and behaviors.
Jul 30 2012 by Pamela Robertson
Senior analyst at Forrester Research, Rob Brosnan, imparted some interesting information to the more than 700 in attendance at EMS’ 2012 Digital Summit last week.
Jul 27 2012 by Experian CheetahMail Client Services
This premier digital marketing event, with the theme, “Customer Obsession: Empowering Meaningful Relationships,” features highly engaging and inspiring learning sessions, providing marketers with key insights and best practices for keeping their customers at the heart and center of everything they...
Jul 27 2012 by Pamela Robertson
Bryon Colby, SVP, Digital Commerce at Cornerstone Brands (think Frontgate, Garnet Hill, etc.) and Amy Choyne, SVP/CMO at Kenneth Cole, discussed how their companies strive to enchant and delight customers at Experian Digital Summit 2012 in Las Vegas.
Jul 26 2012 by Pamela Robertson
Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s especially important to electronics and apparel providers. Here are some facts from last year’s back-to-school season that marketers should keep in mind.