Uncover hidden opportunities within your email list base

Uncover hidden opportunities within your email list base

As marketers continue to examine the effectiveness of new channels and devices to incorporate into their marketing mix, your email list remains a key ingredient. Whether being used as a personal identifier across channels or as a tried and true chann…

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Recent Posts

Marketing attribution: You don’t have to compromise

Posted on Jul 14 2016 by
Discover two approaches to cross-channel marketing attribution that will help you improve your marketing strategy.

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Managing consumer identities with a single customer view

Posted on Jul 12 2016 by
Linking data is critical to understanding each of your customers through a single customer view.

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Uncover hidden opportunities within your email list base

Posted on Jul 06 2016 by
Reactivate your email list subscribers and employ email best practices.

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Why Mad-tech Helps Meet Consumer Demands and Drives Valued Interactions

Posted on Jun 20 2016 by
Learn how the emergence of mad-tech enables companies to meet consumer demands from Bridget Bidlack, Experian Marketing Services.

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Email marketers: Stop Majoring in the Minors

Posted on Jun 09 2016 by
Email marketers should focus on the right aspects of email programs and develop a life cycle program focusing on customer...

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Accurate email address means actionable insights

Posted on Jun 07 2016 by
Data accuracy, especially customer's email addresses, is the hub of email marketing strategies. Learn how to collect and maintain accurate...

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5 musings on mobile space

Posted on Jun 01 2016 by
A look at the mobile space and the year ahead from Justin Orgel, director of Strategic Services at Experian Marketing...

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Why should marketers fight email fraud?

Posted on May 23 2016 by
Email fraud costs companies around the world billions, and can destroy brand reputation. Learn how to work with security to...

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Predictive analytics: A return to fundamentals

Posted on May 19 2016 by
Focusing on predictive analytics requires returning to fundamentals to ensure that data is clean, technology is set, and marketing goals...

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