Jul 27 2012 by Experian CheetahMail Client Services
This premier digital marketing event, with the theme, “Customer Obsession: Empowering Meaningful Relationships,” features highly engaging and inspiring learning sessions, providing marketers with key insights and best practices for keeping their customers at the heart and center of everything they...
Jul 27 2012 by Pamela Robertson
Bryon Colby, SVP, Digital Commerce at Cornerstone Brands (think Frontgate, Garnet Hill, etc.) and Amy Choyne, SVP/CMO at Kenneth Cole, discussed how their companies strive to enchant and delight customers at Experian Digital Summit 2012 in Las Vegas.
Jul 26 2012 by Pamela Robertson
Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s especially important to electronics and apparel providers. Here are some facts from last year’s back-to-school season that marketers should keep in mind.
Jul 24 2012 by Bill Schneider
The Olympics craze has begun and advertisers are in the starting blocks and at the ready to launch their own Olympic-size marketing campaigns. The composite television and online audience for the Olympics will span a wide range of demographic characteristics…
Jul 24 2012 by Sumon Nicole
Experian CheetahMail’s digital summit
Jul 23 2012 by Maria Iarocci
Marketers need to take every opportunity to learn about and engage customers in meaningful ways that resonate with them at the time.
Jul 20 2012 by John Fetto
Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are paid.