What the Verizon/Yahoo merger means for digital marketing

What the Verizon/Yahoo merger means for digital marketing

Yesterday it was announced that Verizon will be purchasing Yahoo for $4.83 billion. This is a significant decrease in value from the 2008 Microsoft offer to purchase Yahoo for $45 billion and it could potentially have a wide-spread impact on the emai…

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Recent Posts

Let the marketing games begin

Jul 24 2012 by
The Olympics craze has begun and advertisers are in the starting blocks and at the ready to launch their own Olympic-size marketing campaigns. The composite television and online audience for the Olympics will span a wide range of demographic characteristics…

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The right message can even make jury duty engaging

Jul 23 2012 by
Marketers need to take every opportunity to learn about and engage customers in meaningful ways that resonate with them at the time.

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Using your toolbox

Jul 23 2012 by
By using the tools in your email marketing toolbox, you can improve on future mailings and continue to increase your return on investment.

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A look at household income and discretionary spend of lesbian,

Jul 20 2012 by
Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are paid.

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Thinking about using symbols in your email subject lines?

Jul 17 2012 by
How to effectively use symbols in email subject lines

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How to solve deliverability issues in direct mail records

Jul 17 2012 by
The goal for marketers is to identify and drop records with deliverability issues performing below breakeven to ensure they only mail to the most effective set of records. Learn more about solving deliverability issues in direct mail.

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Marriage and cohabitation insights to help connect with LGBT customers

Jul 12 2012 by
As public attitudes become more open and accepting of LGBT American’s and issues dear to them, marketers, too, are increasingly showing their support of their LGBT customers and looking for trends among this growing and already influential demographic.

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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