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Marketable U.S. Olympians that will stand the test of ...

Now that the games are over and some time has passed, which U.S. Olympians are the most popular online and most attractive to...

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3 key insights to building and enhancing your mobile m...

Every brand has an opportunity to drive revenue and engagement through mobile marketing, but what sets some programs far above the rest? Here are 3 key considerations to keep in mind when planning and executing a successful mobile...

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Top TV shows for reaching key voters...

Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter...

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An important step toward cross-channel marketing optim...

Digital channels, mobile technology, expanded customer choice and legislative issues have all evolved faster in the last ten years than ever before, and companies have had to update their marketing practices to keep pace and keep customers engaged. This has been especially challenging in the retail vertical as accurate...

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Getting ready for Halloween email promotion...

Fall is just around the corner. As the weather begins to cool, marketers are beginning to focus on the first holiday of the Fall season – Halloween. Experian CheetahMail has compiled trends from last year’s Halloween campaigns to help ensure this year’s campaigns are spook-tacular. 2011 Key Trends: Over...

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DMARC – what is it and should you care?...

DMARC – what is it and should you c...

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Get the word out: copywriting tips for email and mobil...

I am often asked by clients for tips on how they can improve response to their email and mobile marketing efforts. I always tell them that a visually compelling email is not enough—you need a clearly constructed, engaging message. With more products and services competing for the consumer dollar...

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iPhone 5 and iPad Mini searches on the rise...

It’s that time of year again when Apple rumors start to surface online. Last fall it was widely (and incorrectly) speculated that the iPhone 5 would be released when instead the iPhone 4s was launched. And now, the rumors are once again driving search activity. A year-over-year trend shows...

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Developing real-time marketing intelligence...

Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United States according to the U.S. Census, the challenge is more difficult than ever. With the proliferation of the Internet and mobile technology, today’s consumer operates...

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