What Is DMARC?

What Is DMARC?

DMARC, Domain-based Message Authentication, Reporting & Conformance, built upon two other protocols, SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail), is the latest and greatest in email authentication. Digital marketers know t…

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Recent Posts

Back-to-school is big business for marketers

Jul 26 2012 by
Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s especially important to electronics and apparel providers. Here are some facts from last year’s back-to-school season that marketers should keep in mind.

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Let the marketing games begin

Jul 24 2012 by
The Olympics craze has begun and advertisers are in the starting blocks and at the ready to launch their own Olympic-size marketing campaigns. The composite television and online audience for the Olympics will span a wide range of demographic characteristics…

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The right message can even make jury duty engaging

Jul 23 2012 by
Marketers need to take every opportunity to learn about and engage customers in meaningful ways that resonate with them at the time.

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Using your toolbox

Jul 23 2012 by
By using the tools in your email marketing toolbox, you can improve on future mailings and continue to increase your return on investment.

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A look at household income and discretionary spend of lesbian,

Jul 20 2012 by
Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are paid.

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Thinking about using symbols in your email subject lines?

Jul 17 2012 by
How to effectively use symbols in email subject lines

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How to solve deliverability issues in direct mail records

Jul 17 2012 by
The goal for marketers is to identify and drop records with deliverability issues performing below breakeven to ensure they only mail to the most effective set of records. Learn more about solving deliverability issues in direct mail.

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