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Delivering on success: Q&A with Spencer Kollas, E...

Experian CheetahMail’s Spencer Kollas discusses email inbox deliverability and the importance of subscriber e...

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Most searched Olympians of 2012 London games...

The 2012 London Summer Olympic Games closed with a tremendous party Sunday evening, but we couldn’t resist just one more friendly competition: of the beloved athletes who led the U.S. to the most medals at these games, which are the most s...

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How to be customer obsessed...

Businesses must actually know what customers want. It’s a big endeavor, but worth the outcome of creating true brand advocates. Here are a few insights to get you started or keep you on the right p...

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Google share of searches at 66 percent in July 2012...

Experian Hitwise announced that Google accounted for 65.70 percent of all U.S. searches conducted in the four weeks ending July 28, 2012. The combined Bing-powered search comprised 26.95 percent of searches for the month, with Yahoo! Search and Bing receiving 13.83 percent and 13.12 percent, respectively....

Read More Google share of searches at 66 percent in July 2012
The challenge of linking digital data: email, mobile, ...

Marketers today face unprecedented challenges when it comes to creating and maintaining a holistic view of their customers across their marketing ecosystem. Here are six things marketers must do to make an integrated strategy work....

Read More The challenge of linking digital data: email, mobile, social and more
Must-know stats to connect with Dana in multiple chann...

Dana’s your best customer if you work hard to earn her loyalty. Savvy marketers rejoice: here’s some key intel to help you create meaningful connections with her...

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Sky-high Olympics television ratings provide lift to a...

An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are those viewers to the type of consumers most likely to be interested in the brands a...

Read More Sky-high Olympics television ratings provide lift to airline advertisers
Job sites see 18% growth online in July 2012...

Where is all the monthly online employment traffic coming from? California, Pennsylvania, Florida, Texas and New York provided the largest volume of traffic to Job sites in July 2012. The states that recorded the biggest year-over-year growth to Jobs sites included Maine, New Mexico, West Virginia, Connecticut and...

Read More Job sites see 18% growth online in July 2012
Winning counts in social Olympics...

Following an action packed Olympic weekend in which Team Great Britain increased their medal haul, we’ve looked at how Facebook is fuelling the UK’s excitement around the Games. Team Great Britain’s fan page has grown rapidly from less than 100,000 fans on the eve of the games to almost...

Read More Winning counts in social Olympics