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An important step toward cross-channel marketing optim...

Digital channels, mobile technology, expanded customer choice and legislative issues have all evolved faster in the last ten years than ever before, and companies have had to update their marketing practices to keep pace and keep customers engaged. This has been especially challenging in the retail vertical as accurate...

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Getting ready for Halloween email promotion...

Fall is just around the corner. As the weather begins to cool, marketers are beginning to focus on the first holiday of the Fall season – Halloween. Experian CheetahMail has compiled trends from last year’s Halloween campaigns to help ensure this year’s campaigns are spook-tacular. 2011 Key Trends: Over...

Read More Getting ready for Halloween email promotion
DMARC – what is it and should you care?...

DMARC – what is it and should you c...

Read More DMARC – what is it and should you care?
Get the word out: copywriting tips for email and mobil...

I am often asked by clients for tips on how they can improve response to their email and mobile marketing efforts. I always tell them that a visually compelling email is not enough—you need a clearly constructed, engaging message. With more products and services competing for the consumer dollar...

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iPhone 5 and iPad Mini searches on the rise...

It’s that time of year again when Apple rumors start to surface online. Last fall it was widely (and incorrectly) speculated that the iPhone 5 would be released when instead the iPhone 4s was launched. And now, the rumors are once again driving search activity. A year-over-year trend shows...

Read More iPhone 5 and iPad Mini searches on the rise
Developing real-time marketing intelligence...

Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United States according to the U.S. Census, the challenge is more difficult than ever. With the proliferation of the Internet and mobile technology, today’s consumer operates...

Read More Developing real-time marketing intelligence
Promote social networks to improve your next email cam...

Learn the best ways to use the top-promoted social networks like Facebook, Twitter and Pinterest to boost your next email...

Read More Promote social networks to improve your next email campaign
Unlocking the “social silo”: leveraging social insight...

How do you effectively use social insight and make it actionable for marketing efforts while maintaining a seamless customer experience with the...

Read More Unlocking the “social silo”: leveraging social insights across channels
Delivering on success: Q&A with Spencer Kollas, E...

Experian CheetahMail’s Spencer Kollas discusses email inbox deliverability and the importance of subscriber e...

Read More Delivering on success: Q&A with Spencer Kollas, Experian CheetahMail global leader for email deliverability